Futuriti - Digital Marketing

The Kentucky Council on Postsecondary Education (CPE) has issued a Request for Information (RFI) for a digital marketing campaign targeting the Futuriti.org website, focusing on workforce development strategies. The procurement seeks comprehensive digital marketing services to inspire 55,000 working-age Kentuckians to obtain post-secondary credentials, with a specific focus on reaching underserved populations including adults without high school diplomas, individuals with no college credentials, those with prior incarceration, some college experience, unemployment benefits, and low-income households. The campaign will leverage digital marketing strategies across internet, streaming television, mobile phones, and other digital platforms for a proposed one-year period from July 1, 2026 to June 30, 2027. Respondents are required to submit a five-page PDF response detailing their capabilities, technological approaches, and strategies for engaging the target demographic. The RFI is scheduled for release on 07/10/2025, with responses due by 08/07/2025 at 2:00 PM EST, and will not guarantee a contract award but is primarily designed to gather market intelligence and cost estimates.

The RFI does not specify explicit set-aside designations or restrictions on responding organizations, though it appears open to digital marketing agencies with demonstrated experience in targeted audience engagement. The solicitation is motivated by Kentucky's workforce development goals, noting that 63% of future jobs will require post-high school training, while currently only 55% of the state's population holds a certificate or degree. No incumbent vendors are mentioned, and respondents will be responsible for all costs associated with responding to the RFI and potential follow-up meetings. While no specific budget range is explicitly stated, the project suggests a comprehensive digital marketing campaign with significant potential scope. The Council on Postsecondary Education may conduct follow-up in-person clarification meetings with potential vendors, indicating a thorough vetting process for selecting the most appropriate digital marketing partner to achieve their workforce development objectives.