Fractional Chief Marketing Officer (CMO) Professional Services
Closed State & local contract opportunity Posted
- Solicitation number
- 56-2703BTRFP
- State
- North Carolina
- Responses due
Opportunity facts
- Jurisdictions
Opportunity details come from evp.nc.gov. Updated .
About this opportunity
East Carolina University is requesting proposals for fractional Chief Marketing Officer professional services with proposals due October 28, 2026. The engagement is a six-month contract requiring approximately 20 hours per week of embedded senior marketing leadership.
ECU seeks an experienced senior marketing executive with public higher education background and commercial go-to-market expertise. The role is hands-on execution, not advisory; the selected contractor will lead enrollment marketing strategy, enterprise marketing operations assessment, market differentiation, analytics governance, technology utilization, and return-on-marketing-investment initiatives. Deliverables include strategy development, implementation management across internal and external partners, resource optimization, accountability structures, and measurable progress in collaboration with University personnel.
Required qualifications center on relevant senior marketing experience in public higher education, deep commercial go-to-market strategy knowledge, and demonstrated ability to direct implementation activities and establish performance accountability. The RFP attachment (56-2703BTRFP FRACTIONAL CHIEF MKTG OFFICER PROF SVCS 10.7.26.pdf, 729 KB) contains full specifications, evaluation criteria, pricing structure, and contract terms; the summary document does not detail contract value, set-asides, incumbent status, or specific evaluation weightings. No pre-proposal conference or site-visit requirement is indicated. Questions due date is not specified in the available source material.
Opportunity text
East Carolina University (ECU) is seeking proposals from qualified firms, agencies, and independent professionals to submit proposals to provide Fractional Chief Marketing Officer ("Fractional CMO") services. ECU seeks an experienced senior marketing executive with relevant public higher education experience and deep knowledge of commercial go-to-market strategy to provide executive leadership, assessment of marketing operations, strategy development, hands-on execution, implementation management, and performance accountability. The engagement will advance ECU's enrollment marketing, enterprise marketing strategy, market differentiation, analytics, governance, technology utilization, and return on marketing investment. The selected Contractor will serve as ECU's Fractional CMO and function as an embedded senior marketing leader for approximately twenty (20) hours per week during the six-month engagement. ECU is not seeking a traditional consultant whose role is limited to assessment, advice, or delivery of reports. The Fractional CMO will be expected to lead priorities, direct agreed-upon implementation activities, coordinate internal and external partners, optimize available resources, establish accountability, and deliver measurable progress in collaboration with University personnel.
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