57-2703BTRFP-1 ADDENDUM 1 FRACTIONAL CMO PROF SVCS 10.21.26.pdf

This file is Addendum 1 to the Request for Proposals (RFP) issued by East Carolina University (ECU) in North Carolina for Fractional Chief Marketing Officer Professional Services. The addendum modifies or clarifies the original RFP specifications for a six-month engagement requiring approximately 20 hours per week of embedded senior marketing leadership. ECU seeks proposals from qualified firms, agencies, and independent professionals to provide fractional CMO services with a focus on hands-on execution rather than advisory services. The role encompasses enrollment marketing strategy, enterprise marketing operations assessment, market differentiation, analytics governance, technology utilization, and return-on-marketing-investment initiatives. Proposals were due October 28, 2026. The selected contractor will serve as an embedded senior marketing leader, directing implementation activities, coordinating internal and external partners, optimizing resources, establishing accountability structures, and delivering measurable progress in collaboration with University personnel.

The specific modifications, pricing terms, set-asides, incumbent status, contract value, and other financial details contained within this addendum should be reviewed directly in the document, as the summary material does not specify these elements or identify what changes Addendum 1 introduces to the original RFP. Required qualifications center on demonstrated senior marketing experience in public higher education, deep commercial go-to-market strategy expertise, and proven ability to direct implementation activities and establish performance accountability. Bidders should consult both the original RFP and this addendum to ensure full compliance with all specifications and requirements.