Florida's First Coast of Golf - Duval County Tourist Dev. regional marketing

The Duval County Tourist Development Council is awarding a single-source contract to Florida's First Coast of Golf for regional golf tourism marketing services for fiscal year 2026–2027 under City Contract 72890-26, with a proposal due October 28, 2026. This is a sole-source procurement without competitive bidding; the TDC has justified the award on the ground that FFCG is the only regionally based nonprofit entity providing full-service golf tourism marketing in Northeast Florida and the only such organization partnering with Jacksonville Aviation Authority, The Players Championship, regional golf and accommodation providers, and visitors bureaus.

The contract encompasses direct marketing, agency-level collateral development, industry representation, and regional partnership coordination to position Duval County competitively in golf tourism against state and national markets. Services include digital and print media marketing initiatives. The contract runs October 1, 2026 through September 30, 2027, with two one-year renewal options available.

The total contract value is $228,750, funded from Tourist Development Tax revenues. The budget allocates $211,750 to digital marketing exposure and $17,000 to print media and promotional activities. Funding sources derive exclusively from TDC tax revenues and fund balance; the TDC maintains a 15% reserve policy and projects year-end fund balance of approximately $4.3 million.

The TDC certifies no actual, potential, or perceived conflicts of interest exist with FFCG consistent with Chapter 112, Florida Statutes. Supporting documentation includes a Single Source Justification Form, administrative award materials with scope of work and budgets, and director-signed certification. Questions or protests may be directed to the Jacksonville Procurement Awards Committee; competitive-bid protests must be filed within ten business days of posting, and award-recommendation protests within forty-eight hours of posting or written notification.