Florida Equine Publication Inc.

The Florida Department of Agriculture and Consumer Services is seeking to continue the promotion of the Florida thoroughbred breeding and thoroughbred racing industry at Florida thoroughbred tracks, as mandated by Florida Statute 571.265. To satisfy this statutory requirement, the Department requires advertising space in various publications and digital media channels, including The Horse Capital Digest, Daily Racing Form, Wire to Wire, Florida Horse, wiretowire.net, and Florida Equine Publications' online and social media platforms. The targeted audience includes current horse owners and potential buyers interested in superior quality horses and the ideal environment for raising horses in Florida. The contract term is upon execution through June 30, 2024, with an estimated contract value of up to $200,000 and an approximate amount of $100,000.

The Department has identified Florida Equine Publication Inc. as the sole source capable of meeting all the required specifications, as they have the target market subscriber list and the necessary experience and authority to effectively promote the Florida thoroughbred industry. There are no set-aside designations or restrictions on the types of organizations that can respond, and no incumbent vendors or current contractors have been listed. The procurement is a single-source purchase, and the Department has provided the justification for this approach in the attached documentation.