PUR 7776.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Florida Equine Publication Inc.

Short description of the commodity or service desired:

CONTACT

Name: Zakee Lacey, Purchasing Agent III Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850)617-7181 Email: BIDS@FDACS.GOV

Internal tracking number, if any: SS 23 24 57

Date posted: 08/28/23 Last day for receipt of information: 09/19/23

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101503 - Magazine Advertising

Quantity or Term (as appropriate):

Upon execution through June 30, 2024

Requestor (division, bureau, office, individual, as appropriate):

Gabi Ius, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

Pursuant to 571.265 F.S. the Department seeks to continue promotion of the Florida thoroughbred breeding and of thorougbred racing at Florida thoroughbred tracks. The Department requires the following specifications to satisfy the statute requirements:

▪ Provide advertising space to the targeted consumer market.

▪ Promote the many positive attributes of Florida thoroughbred horses.

▪ Promote Florida as an ideal environment for the breeding and stabling of horses.

▪ Target current horse owners and potential buyers who are looking for stock of superior quality and/or a better environment for raising horses.

▪ Stimulate, encourage and foster the production of agricultural business products.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

▪ Distribute and publish ad in The Horse Capital Digest, Daily Racing Form, Wire to Wire, Florida Horse, wiretowire.net and Florida Equine Publications online and social media campaign.

Target directly to the Florida market or breeders, owners and races of thoroughbred horses.

▪ Must have access and authority to publish and update advertising through ESPN’s Horse Racing Web page.

▪ Must have experience promoting Florida Thoroughbred breeders.

▪ Must have an established list of subscribers within the horse breeders.

Florida Equine Communications (FEC) is the voice of the Florida Thoroughbred Industry. FEC amplifies the Florida Thoroughbred industry worldwide and acts as the offical voice of the Florida Thoroughbred Breeders' & Owners' Association and their mission to promote the industry.

Intended Single Source:

Florida Equine Publication Inc.

Estimated Dollar Amount:

Approximate Amount: Up to $200,000

Approximate Contract Amount: $100, 000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Floride Equine Publication, Inc subscribers are the target market and the only known source able to meet effectively all of the required specifications due to their large list of subscribers.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie Mckinley, Director of Marketing and Development Donna Watson, Development Representative Supervisor Gabi Ius, Development Representative II Channcen Bell, Purchasing Specialist Joey B. Hicks, Director of Administrtion

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.