Florida equine publication, INC.

The Florida Department of Agriculture and Consumer Services is seeking to procure magazine advertising services from Florida Equine Publication, Inc. to promote the Florida thoroughbred horse industry. The agency intends to enter into a single source contract for advertising space in various publications such as The Horse Capital Digest, Daily Racing Form, and Florida Equine Publications' online and social media platforms. The intended term of the contract is from the date of execution through June 30, 2023. The estimated dollar amount for this single source procurement is up to $400,000, with an approximate contract amount of $300,000. The justification for the single source is that Florida Equine Publication, Inc. has the target market of subscribers and the only known source able to effectively meet all of the required specifications, including experience promoting Florida Thoroughbred breeders and an established list of subscribers within the horse breeding industry.

This is a statutorily mandated fifteen business day advertisement of an intended single source procurement. There are no set-aside designations or restrictions on the types of organizations that can respond. Based on the information provided, Florida Equine Publication, Inc. appears to be the incumbent vendor for this contract. The agency has determined that this single source procurement is the most effective and efficient means to meet its objectives of promoting the Florida thoroughbred horse industry through targeted advertising.