SS 22 23 57 PUR 7776.pdf

PUR 7776 (01/16) Page 1 of 2 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: FLORIDA EQUINE PUBLICATION, INC.

Short description of the commodity or service desired:

CONTACT

Name: BRITTANY HARVEY, GOVERNMENT ANALYST

Address: 407 S. CALHOUN STREET, TALLAHASSEE, FL 32399

Telephone: (850) 617-7181

Email: bids@FDACS.GOV

Internal tracking number, if any: SS 22 23 57

Date posted: 07/11/2022 Last day for receipt of information: 08/01/2022

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes, and will remain posted for a period of at least 7 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101503- Magazine advertising

Quantity or Term (as appropriate):

Upon Execution – June 30, 2023

Requestor (division, bureau, office, individual, as appropriate):

Emily Hetherington, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

▪ Provide advertising space to the targeted consumer market.

▪ Promote the many positive attributes of Florida thoroughbred horses.

▪ Promote Florida as an ideal environment for the breeding and stabling of horses.

▪ Target current horse owners and potential buyers who are looking for stock of superior quality and/or a better environment for raising horses.

▪ Stimulate, encourage and foster the production of agricultural business products.

▪ Distribute and publish ad in The Horse Capital Digest, Daily Racing Form, Wire to Wire, Florida Horse, wiretowire.net and Florida Equine Publications online and social media campaign.

PUR 7776 (01/16) Page 2 of 2 60A-1.045, F.A.C.

▪ Target directly to the Florida market or breeders, owners and races of thoroughbred horses.

▪ Must have access and authority to publish and update advertising through ESPN’s Horse

Racing

Web page.

▪ Must have experience promoting Florida Thoroughbred breeders.

▪ Must have an established list of subscribers within the horse breeders.

Intended Single Source:

FLORIDA EQUINE PUBLICATION, INC.

Estimated Dollar Amount:

Approximate Amount: Up to $400,000

Approximate Contract Amount: $300,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Florida Equine Publication, Inc. subscribers are the target market and the only known source able to meet effectively all of the required specifications due to their large list of subscribers.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Emily Hetherington, Development Representatice II

Jackie Moalli, Director of Marketing and Development

Carmelita Graham, Purchasing Director

Joey Hicks, Director of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall: provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Section

120.57(3), F.S.