Family Aquatic Center Concessionaire

The City of Sun Prairie, located in Dane County, Wisconsin, is soliciting proposals for a Family Aquatic Center Concessionaire through RFP #25-PRF15 for the 2026 swim season. The selected vendor will be responsible for comprehensive concession stand operations, including staffing, food and beverage sales, inventory management, daily cleaning, customer service, and maintenance of city-owned equipment. The contract term runs from January 1, 2026, to September 30, 2026, with potential two-year extensions. Proposals are due on October 30, 2025, at 2:00 PM CST, with the concession stand required to be open during all public swim hours seven days per week. The evaluation process will use a weighted point system across seven criteria: qualifications (25 points), relevant experience (20 points), product quality and pricing (20 points), compensation to the City (15 points), sustainability (10 points), and additional considerations for DBE/WBE/DVB (5 points) and local preference (5 points).

The RFP includes provisions for potential set-aside considerations, specifically allocating 5 points for Disadvantaged Business Enterprises (DBE), Women-Owned Business Enterprises (WBE), and Disabled Veteran Businesses (DVB). While no specific incumbent vendor is mentioned, the city will provide existing equipment including a large refrigerator, upright freezer, hot dog roller, pizza oven, popcorn machine, mini donut machine, nacho cheese warmer, and microwave. Proposers must submit a comprehensive operational plan detailing menu, staffing structure, food handling procedures, pricing strategy, and compensation terms. Additional requirements include various forms such as a bid form, sworn statement, bid bond, performance bond, payment bond, and insurance certificates. Although a specific budget range is not explicitly stated, vendors will be evaluated on their proposed compensation to the city and ability to provide family-friendly concession services with reasonable pricing and quality products.