Enrollment CRM

Eastern Washington University (EWU) has issued Request for Proposals (RFP #25-CTR05) for a comprehensive Customer Relationship Management (CRM) system targeting student recruitment and engagement across multiple program levels. The procurement seeks a sophisticated CRM platform with specific technical requirements, including automated communications, SMS support, advanced segmentation tools, and seamless integration with existing Ellucian Banner systems. The proposal must demonstrate capabilities for managing communications and data for graduate, undergraduate, and dual credit student populations. Evaluation criteria are heavily weighted, with 40% allocated to technical proposal, 10% to management proposal, and 50% to cost proposal. Critical submission details include a proposal deadline of March 7, 2025, at 4:00 PM PST, with an implementation timeline requiring completion by July 1, 2025. The anticipated contract term is three years, with potential extensions allowing for a maximum five-year engagement.

The RFP encourages participation from diverse business ownership categories, specifically targeting minority-owned (10% goal), women-owned (4% goal), and veteran-owned (3% goal) businesses. Vendors must maintain cyber liability insurance with minimum coverage of $3 million per occurrence and in aggregate. Registration requirements include compliance with Washington state business regulations and maintaining operational presence within the United States. The contract includes provisions allowing other Washington State Institutions of Public Higher Education (WIPHE) members to potentially utilize the resulting contract, contingent upon mutual agreement. While specific budget ranges are not explicitly detailed in the documentation, the comprehensive nature of the CRM system and the multi-year contract suggest a significant potential investment in advanced technological infrastructure for student recruitment and engagement.