Digital Marketing Services
Open State & local contract opportunity Posted
- Solicitation number
- 2138704
- State
- New York
- Responses due
Opportunity facts
- Jurisdiction
- Point of contact
-
- Tawanikka Smith pricequote@lagcc.cuny.edu (718) 482-5590
Updated .
About this opportunity
LaGuardia Community College, CUNY is requesting proposals for comprehensive digital marketing services to enhance brand awareness, increase engagement with prospective and current students, and support enrollment and outreach objectives under RFP LAG-06908272026, with proposals due October 29, 2026. The procurement carries MWBE contracting goals totaling 30 percent and an SDVOB goal of 6 percent.
The scope encompasses strategic, data-driven marketing campaigns across digital channels, leveraging industry best practices, audience analytics, and performance metrics to maximize reach and return on investment. The selected vendor will develop and implement campaigns supporting institutional enrollment and outreach. Subcontracting is permitted with the College's written approval.
The contract term is two years. No specific contract value is stated in the source materials. Place of performance is LaGuardia Community College, located in Queens County, New York. No incumbent contractor is identified; no business enterprise has been awarded an identical or substantially similar contract within the past five years.
The procurement is governed by the University's standard Purchase Order Terms and Conditions, Appendix A, and the Standard Clauses for New York State Contracts. Vendors are cautioned that communication with procurement officials initiated through intermediaries may constitute impermissible contact under New York state law and could result in disqualification. The final RFP document (LAG-06908272026.pdf, 2 MB) is available and does not specify a pre-bid meeting, site visit, or questions-due date.
Opportunity text
LaGuardia Community College, CUNY is seeking proposals from qualified digital marketing firms to provide comprehensive marketing and advertising services that will enhance brand awareness, increase engagement with prospective and current students, and support institutional enrollment and outreach objectives. The selected vendor will be expected to develop and implement strategic, data-driven marketing campaigns across digital channels, leveraging industry best practices, audience analytics, and performance metrics to maximize reach and return on investment. Subcontracting is allowed with College's written approval. Contract Term: Two Years Any purchase that results from this advertisement shall be governed by the terms and conditions of this advertisement (including without limitation, any attached specifications and any other terms and conditions attached hereto or incorporated herein by reference), the University's standard Purchase Order Terms andConditions and Appendix A, the Standard Clauses for New York State Contracts, which are incorporated herein by reference with the same effect as it is written.Communication with respect to this procurement initiated by or on behalf of an interested vendor through others may constitute an "impermissible contact" under state law, and could result in disqualification of that vendor. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None. Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) Total MWBE Goals: 30.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%
Files
| File | Type | Posted |
|---|---|---|
| Final RFP LAG Digital Media Services - LAG-06908272026.pdf |
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