Digital Marketing for Main Street

The City of College Park in Fulton County, Georgia is seeking a digital marketing and signage vendor through Request for Proposal (RFP) 26-22 for a Main Street revitalization project. The comprehensive procurement aims to develop a digital marketing strategy and outdoor wayfinding signage system for the Main Street Train Depot, with project deliverables including site assessment, design development of directional and informational signs, content creation, and community engagement. Vendors must complete the project within a 10-14 week timeframe, with a non-mandatory pre-bid conference scheduled for October 3, 2025, and proposal submissions due by October 17, 2025, at 3:00 pm EST. The contract will be awarded for one year with potential renewals for four additional one-year periods. Proposals will be evaluated using a 100-point weighted merit system, with points distributed across technical approach (25%), experience and references (30%), project timeline and deliverables (15%), cost proposal (20%), and schedule and availability (10%). Minimum vendor qualifications include three years of experience in digital marketing for public sector or downtown revitalization projects, expertise in wayfinding signage design, and a demonstrated portfolio of similar completed projects.

The RFP explicitly encourages participation from minority, woman-owned, and small businesses, with a local preference policy favoring businesses located within College Park city limits. Vendors must provide proof of necessary business licenses, insurance coverage, and compliance with local zoning, ADA, and Department of Transportation standards. While a specific contract value is not disclosed, the comprehensive nature of the project suggests a substantial investment in downtown revitalization. The procurement process emphasizes local economic development and inclusive contracting practices, potentially creating opportunities for smaller or diverse-owned businesses to participate in the city's strategic downtown corridor enhancement initiative. Successful vendors will be expected to demonstrate not only technical capabilities in digital marketing and signage design but also a commitment to supporting the local community's economic and aesthetic goals through innovative and engaging project implementation.