DFSMJ Media Buy for Public Safety Campaign: Smoke Alarms / PAC

The state of Massachusetts, through the Department of Fire Services (DFS), is seeking a media buying agency to develop and execute a statewide public awareness campaign on smoke alarms and cooking fire safety. The scope of services includes the vendor handling all logistics for the media buy, such as scheduling, spot delivery, and final run schedules, utilizing existing television spots in English and Spanish. The contract also allows for the possibility of including radio and social media components. The vendor will be required to provide a final presentation comparing the proposed and actual media buy. The contract term is for the 2017-2018 period, with the campaign ideally starting in September/October and running as far as possible into February. The total service cost for the contract is $40,350, which includes consultant fees and the actual cost of the media buy.

The contract does not appear to have any set-aside designations or restrictions on the types of organizations that can respond. There is no information provided about any incumbent vendors or current contractors, nor any existing infrastructure or technology that requires integration. The $40,350 budget range is the only available information regarding possible award values.