2017-2018 ScopeofService Media Buy - Smoke Alarms.docx
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- Solicitation number
- BD-18-1021-DFS-DFS01-19306
- Issued by
- Massachusetts
About this file
This document is a Scope of Services for a media buying contract solicited by the Department of Fire Services (DFS) for a public awareness campaign on smoke alarms and cooking fire safety. The contract seeks a media buying agency to develop and execute a statewide media buy utilizing existing television spots in English and Spanish, with the possibility of including radio and social media components. The vendor will handle all logistics including scheduling, spot delivery, and final run schedules. At the conclusion, the vendor will provide a final presentation comparing the proposed and actual media buy. The contract term is for the 2017-2018 period, with the campaign ideally starting in September/October and running as far as possible into February. The total service cost for the contract is $40,350, which includes consultant fees and the actual cost of the media buy.
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Text version
2017-2018 Public Awareness Campaign Media Buy Scope of Services
The Department of Fire Services (DFS) seeks to contract with a media-buying agency to develop and execute a statewide media buy for two existing campaigns: Smoke Alarms: A Sound You Can Live With and Cooking Fire Safety. The campaign will utilize existing television spots in English and Spanish. Both campaigns will include television and radio, but can include a social media component as well. Vendor to negotiate bonus spots and web presence as additional components to campaign. After DFS has approved media recommendations, vendor to handle all logistics pertaining to campaigns including schedules, delivery of spots, and final run schedule. At conclusion, vendor to provide final presentation that includes side by side comparison of proposed media buy with actual media buy. By spot, this should include information indicating when the paid and bonus spots were received, including date and timeslots the spot(s) ran, by campaign. Screen shots of online bonus material or email notification when it is live are expected. If possible, campaigns to have a small start in September/October and stretching as far as possible into February.
Quote should break down consultant fees and actual cost of media buy.
Service Costs: $40,350.
File details come from the government source that posted it. Updated .