Daytona International Speedway, LLC
Closed State & local contract opportunity Posted
- Solicitation number
- SS-16720
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC code
- Point of contact
-
- Brittany Harvey procurement@fdacs.gov (850) 617-7181
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Agriculture and Consumer Services is announcing its intent to enter into a single-source agreement with Daytona International Speedway, LLC for sports event promotion and sponsorship services, with a 15-business-day notice-and-response period ending September 10, 2026. This is a sole-source procurement justified by Daytona International Speedway's exclusive ownership, licensing, naming rights, and trademark control over multi-media advertisement opportunities at the facility.
The scope covers promotional advertising for the "Fresh From Florida" brand through sponsorship of the 2027 NASCAR CRAFTSMAN Truck Series Event at Daytona International Speedway. All promotional use of the "Fresh From Florida" logo must comply with Department rules and be coordinated through authorized partners under Section 570, Florida Statutes.
The estimated contract amount ranges from $360,000 to $500,000. The contract term runs from execution through June 30, 2027. Prospective vendors who believe they can provide equivalent commodities or contractual services must submit relevant information to the contact person listed in the notice no later than September 10, 2026. The procurement has been approved by the Development Representative Supervisor, Chief of the Bureau of Seafood and Agriculture, Director of the Division of Marketing and Development, and the Purchasing Director II of the Division of Administration.
Opportunity text
THIS IS NOT A REQUEST FOR A BID OR PROPOSAL
This notice is provided in accordance with statutory requirements for a 15-business-day advertisement of the Florida Department of Agriculture and Consumer Services' intent to enter into a single source agreement.
The Florida Department of Agriculture and Consumer Services intends to enter into an agreement with Daytona International Speedway, LLC to procure Sports event promotion and sponsorship.
Prospective Vendors who believe they can provide these commodities, or contractual services shall provide relevant information to the contact person listed on this advertisement no later than SS advertisement end date.
For additional details regarding the commodities and/or contractual services to be procured, please refer to the attached PUR 7776.
Files
| File | Type | Posted |
|---|---|---|
| SS 26 27 53 PUR 7776_Daytona .pdf |
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