Campground Market Feasibility Study

Outagamie County, Wisconsin is seeking professional consulting services through a Request for Proposal (RFP) to conduct a comprehensive Campground Market Feasibility Study for a 19.71-acre county-owned site in the Town of Maine. The primary objective is to assess the viability of developing a public campground, with key deliverables including project management, facilitation of a planning process, preparation of campground scenarios, and a detailed market feasibility assessment. The study must evaluate multiple campground configurations, focusing on financial viability, target demographics, competitive positioning, occupancy projections, and operational guidance. Proposers will be required to engage with key stakeholders, including Outagamie County Parks System staff and the nonprofit Shadows on the Wolf. The proposal submission deadline is October 18, 2023, at 1:00 p.m. Central Time, with vendor questions due by September 26, 2023, at 12:00 p.m. Central Time. Evaluation criteria will include staff qualifications, project understanding, similar completed projects, schedule feasibility, and cost. The anticipated notice of award is November 1, 2023, with the project schedule to be proposed by respondents.

The RFP does not specify explicit set-aside designations or restrictions for specific enterprise types. Pricing for the engagement is structured as a not-to-exceed lump sum contract with no additional reimbursable items, meaning all expenses including travel, photocopying, and mailing must be incorporated into the total proposal price. Outagamie County is exempt from Federal Excise Tax and Wisconsin Sales Tax, though any applicable local or county taxes must be itemized in proposals. The procurement follows Chapter 22 of the Outagamie County Code of Ordinances and is governed by Wisconsin law, with performance required in Outagamie County. The County reserves the right to reject all proposals if they exceed existing state or federal contract pricing. While no specific budget range is explicitly stated, qualified proposers may be invited to participate in virtual interviews with the County's evaluation committee. The study will explore six distinct campground scenarios across low, medium, and high amenity levels, providing a comprehensive framework for potential development.