Broward County Bus Wraps for WIC

The state and local contracting opportunity is for the Florida Department of Health in Broward County to purchase advertising services to place social marketing campaigns for public health programs and services on Broward County transit buses. The intended sole source provider is Vector Media, which has the exclusive rights to sell advertising on Broward County Transit. The estimated value of the contract is $35,000 for a 1-year term. The deadline for submitting information regarding the agency's ability to competitively source these services is April 4, 2022 at 3:30 PM EST. The justification for the single source acquisition is that Vector Media has the exclusive rights to sell advertising on Broward County Transit, which is necessary to reach the agency's target underserved and at-risk communities.

There are no set-aside designations or restrictions on the types of organizations that can respond. The incumbent vendor is Vector Media, which currently holds the exclusive rights to sell advertising on Broward County Transit. The agency is seeking to leverage this existing infrastructure and technology to effectively reach their target population through social marketing campaigns on the county's transit system.