Athletic Digital Media Marketing Strategy

Oklahoma State University Athletics, located in Stillwater, Oklahoma, issued a Request for Proposal (RFP) number OSUA&M-RFP-000241-2017 for a comprehensive digital media marketing strategy targeting athletic event ticket sales. The procurement seeks a vendor to develop a pixelated messaging campaign across digital platforms to drive ticket sales for full season, partial season, and single game events. The contract period spans from April 2017 through December 31, 2017, with potential renewal options for up to four additional one-year periods upon mutual agreement. The RFP was officially opened on 3/13/2017 at 1:00 PM CST and closed on 3/28/2017 at 3:00 PM CST. Bidders were required to complete several prerequisites, including reading and certifying agreement to attached terms and conditions, downloading and completing a Non-collusion Certificate, and downloading and completing a Certificate of Compliance. The primary point of contact for this RFP was Joe DeWayne Teel, reachable at joe.teel@okstate.edu or +1 (405) 744-8403.

The RFP was situated across Muskogee County and Tamaha Town jurisdictions in Oklahoma, with the commodity code 43000000 categorized under Information Technology Broadcasting and Telecommunications. The contract was ultimately awarded to Free Form Agency LLC, with payment terms established at 0% 30, Net 30. While no specific set-aside designations or restrictions on organizational respondents were explicitly mentioned, the procurement appeared open to qualified digital marketing agencies capable of developing a comprehensive digital media strategy. The RFP did not specify a precise budget range, but the scope suggested a mid-sized digital marketing engagement focused on driving athletic event ticket sales through innovative digital messaging techniques. The contract's potential for up to four additional one-year renewals indicates the possibility of a long-term strategic partnership for Oklahoma State University Athletics' digital marketing efforts.