SS 25 26 43 PUR 7776 updated 05.16.25.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Arena Horse Shows of Ocala, LLC

Short description of the commodity or service desired: Internet advertising

CONTACT

Name: Brittany Harvey, Government Analyst

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 43

Date posted: 05/19/2025 Last day for receipt of information: 06/10/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101603 - Internet advertising

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Briana Matchett, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The purpose of these promotions is outlined in Florida Statute 571.24: Florida Agricultural

Promotional Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional

Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

The Performance requirements are to include the following: branding of Fresh From Florida within the World Equestrian Center and promotion of Florida products.

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

Arena Horse Shows of Ocala, LLC

Estimated Dollar Amount:

Approximate Amount: Up to $75,000.00

Approximate Contract Amount: $50,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Arena Horse Shows of Ocala, LLC is the only vendor to provide these services due to exclusive ownership, licensing, naming rights and trademark of the World Equestrian Center.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Yolanda Roundtree, Chief, Seafood and Agriculture Marketing

Susie Mckinley, Division of Marketing and Development

Briana Matchett, Division of Marketing and Development

Stephanie Bergozza, Purchasing Director, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.