Arena horse shows of ocala, LLC

The Florida Department of Agriculture and Consumer Services is procuring Internet advertising services from Arena Horse Shows of Ocala, LLC to promote Florida agricultural commodities, value-added products, and agricultural-related businesses through the use of the "Fresh From Florida" logo at the World Equestrian Center in Ocala, Florida. The estimated contract amount is up to $50,000 for a term from the date of execution through June 30, 2024. Prospective vendors who believe they can provide these services must submit relevant information to the contact person by November 10, 2023. The Department has justified this as a single-source procurement due to Arena Horse Shows of Ocala, LLC's exclusive ownership, licensing, naming rights, and trademark for the specified services. The approximate total spending on these services is up to $100,000. This procurement is authorized under the Florida Agricultural Promotional Campaign Act to serve as a marketing program to promote Florida agricultural products.

This opportunity is not a request for bid or proposal, but rather a statutorily mandated 15-business day advertisement of an intended single-source procurement. There are no set-aside designations or restrictions on the types of organizations that can respond. The incumbent vendor is Arena Horse Shows of Ocala, LLC, and the existing infrastructure or technology that requires integration is the World Equestrian Center in Ocala, Florida.