Amazon Advertising, LLC

The Florida Department of Agriculture and Consumer Services is conducting a single source procurement with Amazon Advertising, LLC for publicity and marketing support services, specifically to promote Florida agricultural products through the "Fresh From Florida" logo on Amazon's advertising platform and Amazon Fresh site. This amendment is statutorily mandated under the Florida Agricultural Promotional Campaign Act and covers services from the date of execution through June 30, 2025. The procurement is classified under UNSPSC code 90141600 for publicity and marketing support services, targeting multimedia marketing exclusively through Amazon's platforms. The procurement document indicates that Amazon Advertising, LLC is the sole vendor capable of providing these services due to their exclusive ownership, licensing, naming rights, and trademark control of the platform. Key deliverables include marketing and promotional support for Florida's agricultural products, with the procurement having been approved by multiple department officials including the Directors of Marketing and Development, Administration, Bureau Chief of Seafood and Agriculture Marketing, and the Purchasing Director. The posting date is January 9, 2025, with the final day for information receipt being January 31, 2025.

The procurement appears to be specifically targeted to Amazon Advertising, LLC as a single source vendor, with no indication of set-aside designations or opportunities for other disadvantaged enterprises. The estimated dollar amount for this contract is up to $950,000, with an approximate contract amount of $850,000. There are no apparent restrictions on organizational types responding to this procurement, as it is a directed single source award. The contract will leverage Amazon's existing digital marketing infrastructure and technology platforms to execute the promotional campaign. No incumbent vendors are mentioned outside of Amazon Advertising, LLC, who will be providing the exclusive marketing services. The procurement is specifically focused on Leon County within the state of Florida and is designed to support the state's agricultural marketing objectives through Amazon's unique digital advertising capabilities.