PUR 7776_ Amazon Advertising, LLC.pdf

PUR 7776 (01/16) Page 1 of 2 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Amazon Advertising, LLC Short description of the commodity or service desired: Publicity and marketing support services

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: 850-617-7181 Email: Procurement@fdacs.gov

Internal tracking number, if any: SS 24 25 87 Amended

Date posted: 01/09/2025 Last day for receipt of information: 01/31/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes, and will remain posted for a period of at least 7 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600 - Publicity and marketing support services

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2025

Requestor (division, bureau, office, individual, as appropriate):

Alyssa McKnight, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The purpose of these promotions is outlined in Florida Statute 571.2: Florida Agricultural Promotional Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

The performance requirements are to include the following: Promote and generate additional retail sales for Florida agricultural products through the use of the "Fresh From Florida" logo as

PUR 7776 (01/16) Page 2 of 2 60A-1.045, F.A.C.

authorized by Amazon Advertising, LLC. on ads on the Amazon ad platform and on the Amazon Fresh site.

Intended Single Source:

Amazon Advertising, LLC

Estimated Dollar Amount:

Approximate Amount: Up to $950,000

Approximate Contract Amount: $850,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Amazon Advertising, LLC is the only vendor to provide these services due to exclusive ownership, licensing, naming rights and trademark. The company manages the various aspects of multimedia marketing.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susan McKinley, Director, Division of Marketing and Development Alyssa McKnight, Division of Marketing and Development Yolanda Roundtree, Bureau Chief, Seafood and Agriculture Marketing Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall: provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Section 120.57(3), F.S.