Advertising Services - NASCAR Enterprise, LLC

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) is conducting a single-source procurement for advertising services with NASCAR Enterprise, LLC. The advertising services will be used for public safety and education campaigns targeted to NASCAR fans and will include public address announcements, digital displays, on-site branding, website advertising, social media, and event displays. The contract term is for Fiscal Year 2022-2023, with an estimated value of $100,000. NASCAR Enterprise, LLC is identified as the sole source provider for advertising and sponsorship opportunities in conjunction with the NASCAR franchise in the central Florida region, specifically the Daytona International Speedway and Homestead-Miami Speedway.

This is a single-source procurement, meaning NASCAR Enterprise, LLC is the only authorized vendor to facilitate advertising with NASCAR in connection with the Daytona International Speedway and Homestead-Miami Speedway. There are no set-aside designations or restrictions on the types of organizations that can respond. The procurement is limited to the FLHSMV and NASCAR Enterprise, LLC, and there is no indication of an existing incumbent vendor or current contractor. The procurement has a fixed budget of $100,000 for Fiscal Year 2022-2023.