Advertising Services - Learfield Communications, LLC

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to enter into a single source purchase contract with Learfield Communications, LLC to provide advertising services for public safety and education campaigns targeted to fans of college athletics, including Florida State University and University of Florida. The contract will be for Fiscal Year 2023-2024, and the estimated dollar amount is $200,000.00. FLHSMV has determined that the advertising services are available only from Learfield Communications, LLC, as they are the only authorized multi-media rights holders, by agreement, with respect to sponsorship opportunities associated with these universities. FLHSMV will provide notice of its intended decision to enter into this single-source purchase contract as required by Florida Administrative Code and Florida Statutes.

As this is a single-source procurement, there are no set-aside designations or restrictions on the types of organizations that can respond. Learfield Communications, LLC is the incumbent vendor for this contract. The procurement does not indicate any existing infrastructure or technology that requires integration. The contract value is estimated at $200,000.00 for Fiscal Year 2023-2024.