Advertising, Media Planning and Media Buying Services
Closed State & local contract opportunity Posted
- Solicitation number
- 2025-RFP-049
- State
- Illinois
- Responses due
Opportunity facts
- Jurisdiction
- Point of contact
-
- Jillian Ostman jostman@schaumburg.com (847) 923-4529
Opportunity details come from procurement.opengov.com. Updated .
About this opportunity
The Village of Schaumburg, Illinois, located in Cook County, is seeking proposals for comprehensive advertising, media planning, and media buying services through a competitive Request for Proposal (RFP-049) process. The procurement aims to engage a full-service agency partner to develop and execute strategic marketing campaigns that promote the Village's brand, enhance public awareness, and support economic development objectives. Specific deliverables include research-based creative recommendations, development of targeted advertising content across online and mobile platforms, media channel selection, production management, and analytical reporting to measure campaign impact. The primary goals are to generate positive awareness of Schaumburg, reinforce its position as a premier suburban community, promote local assets and amenities, strengthen public perception, and attract business investments. Key objectives include reducing office vacancy rates, promoting the 390 West Gateway Park TIF District, and coordinating with existing economic development marketing efforts. Proposals must be submitted electronically through the Village's e-Procurement Portal (OpenGov) by Friday, July 18, 2025, at 1:00 pm, with late submissions being automatically disqualified.
The RFP does not explicitly specify set-aside designations for disadvantaged business enterprises or minority-owned businesses. No information is provided about incumbent vendors or existing technological infrastructure that would require integration. While specific budget ranges are not disclosed, the comprehensive nature of the requested services suggests a significant marketing investment aimed at achieving multiple community and economic development objectives. The contracted agency will collaborate closely with the Village's Communications & Outreach and Economic Development departments, indicating a collaborative approach to campaign development and execution. The procurement appears open to qualified marketing and advertising agencies with demonstrated capabilities in strategic media planning, creative development, and analytical reporting. The Village recently completed a Community Perception Study and National Community Survey, which will provide foundational research and insights for the selected agency's campaign strategies. Interested vendors should carefully review the attached RFP document and be prepared to demonstrate expertise in creating targeted, results-driven marketing campaigns that align with Schaumburg's municipal branding and economic growth objectives.
Opportunity text
The Village of Schaumburg, IL will accept proposals via the Village's e-Procurement Portal, OpenGov https://procurement.opengov.com/portal/villageofschaumburg for 2025-RFP-049, Advertising, Media Planning and Media Buying Services to be received no later than Friday, July 18, 2025, 1:00 pm. Proposals submitted after the specified time will not be accepted.
The Village of Schaumburg (hereinafter the "Village") is seeking proposals from qualified and interested vendors to satisfy a need for advertising, media planning, and media buying services to educate the public and increase awareness of the Village's brand to a variety of audiences within and outside of Schaumburg.
The Village is seeking a full-service agency partner that will focus on helping the Village build its brand through:
- A comprehensive advertising campaign that features fresh, targeted creative, and
- Strategic media planning and execution
Elements of this project will include:
1. Strategic, research based recommendations for creative and integrated marketing, media planning and media buying recommendations
2. Development and production of results-driven creative (online, mobile, etc.)
3. Management of the production of various creative concepts and delivery to media outlets as required
4. Determine efficient and effective media mix, recommending appropriate media channels to adhere to campaign goals
5. Integration of analytic tools to measure and report on the impact of executed media strategies and tactics
6. Post-buy reporting and analysis
The primary purpose of the Village of Schaumburg is to provide high-quality services and programs to residents, businesses and visitors. In partnership with the community, the mission of the Village of Schaumburg is to provide the highest quality municipal service to our customers through thoughtful planning, fiscal responsibility, and accessible, responsive, and proactive leadership resulting in a continuously improving quality of life.
The Village has been in existence for almost 70 years and is committed to maintaining and advancing its position as a leader in serving the community. The Village recently completed a Community Perception Study as well as the National Community Survey - both of which offer detailed analysis and sentiment about Schaumburg. This information can be used to drive messaging and continue to advance Schaumburg's brand.
It is envisioned that campaigns will have two distinct objectives with the following goals:
Generally promote and generate positive awareness for Schaumburg
- Reinforce the Village's position as a premiere community of Chicago's northwest suburbs
- Promote the Village's many assets and amenities and introduce potential visitors to all that Schaumburg has to offer
- Strengthen public perception of the quality of life that is offered to residents, businesses and visitors in Schaumburg
Promote business opportunities to spur investment and economic development growth
- Promote Schaumburg's office opportunities to attract new companies to reduce the office vacancy rate from 30% to 25%
- Raise awareness of the new 390 West Gateway Park TIF District to attract new industrial users and redevelopment
- Coordinate with Economic Development's marketing efforts to increase investment in 90 North Schaumburg and build off the newly-developed "The Center of It All" campaign and website: www.90northschaumburg.com
The contracted agency will work closely with the Village's Communications & Outreach Department as well as the Economic Development Department, serving as an agency partner to assist in advertising, media planning, and media buying for key markets.
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