2026 Conservation Cost-Share Marketing Campaigns

The Iowa Department of Agriculture and Land Stewardship (IDALS) is requesting proposals for marketing services to promote state conservation cost-share programs under RFP Number 2026-008, with proposals due June 22, 2026 at 10:00 a.m. CDT.

The scope comprises a paid media campaign in two phases targeting 22 Iowa counties including Audubon, Boone, Carroll, Dallas, Polk, and Webster. Phase one runs July 6 through August 12, 2026, focusing on farmer and landowner enrollment in cost-share programs and adoption of conservation practices such as cover crops. Phase two runs November 5 through December 11, 2026, adding nutrient management messaging. The campaign must include digital advertising and radio spots. Respondents must complete a specifications worksheet demonstrating how their proposal meets or exceeds bid specifications and provide certifications regarding bid qualifications, debarment status, terminations, and litigation history.

Payment terms are Net 60 days under Iowa Code 8A.514; bidders may propose early payment discounts for payment within 15 or 30 days. Shipping terms are FOB Destination Freight Prepaid. The resulting contract may be made available to political subdivisions including cities, counties, and schools under cooperative-purchasing provisions.

Respondents must authorize information release and submit Form 22. The RFP opened June 8, 2026. Primary contacts are Jonathan Koele (515-281-6877) and Stephanie Sissel (515-281-6818).