Using Digital Marketing to Increase Participation in the Child Support Program
Closed Posted
- Opportunity number
- HHS-2018-ACF-OCSE-FD-1368
- Agency
-
Administration for Children and Families
Department of Health and Human Services
- Applications due
- Award size
- Not on record
Opportunity facts
- Assistance listings
- Funding instrument
- Grant
- Category
-
- Income Security and Social Services
- Eligible applicants
-
- State Governments
- Tribal Organizations (Not Federally Recognized)
- Full announcement
Opportunity details come from Grants.gov. Updated .
Synopsis
2 versions
Update #2 · Latest ·
This funding opportunity announcement has been modified to request Governing Body Documentation from tribal applicants, if applicable. Please see the following modified sections of this funding opportunity announcement for further guidance: Section IV.2 Content and Form of Application Submission, Page Limitations and Content for All Submission Formats, File Two (Appendices); Section IV.2 Content and Form of Application Submission, The Project Description, Optional Governing Body Documentation; and Section VIII. Other Information, Application Checklist. The Administration for Children and Families (ACF), Office of Child Support Enforcement (OCSE) forecasts a two-year grant program to collect and analyze data on how digital marketing may help the child support program more effectively reach and serve families. The program will test digital marketing approaches and partnerships to: Conduct outreach to families that could benefit from child support services; and Create or improve two-way digital communication and engagement with parents. Grantees will design at least three time-bound digital marketing interventions during the two-year project period. Examples of interventions may include, but are not limited to, launching a digital media campaign, testing specific approaches to Search engine optimization, or communicating through a new digital medium. Grantees will evaluate projects by pulling data analytics from the digital marketing tools used in the campaigns, both during and after each intervention. The evaluation of each intervention will use child support administrative data to analyze potential relationships between the analytics and child support data. Findings will be used to modify future interventions throughout the Learn, Innovate, Improve method.
Update #1 ·
`The Administration for Children and Families (ACF), Office of Child Support Enforcement (OCSE) forecasts a two-year grant program to collect and analyze data on how digital marketing may help the child support program more effectively reach and serve families. The program will test digital marketing approaches and partnerships to: Conduct outreach to families that could benefit from child support services; and Create or improve two-way digital communication and engagement with parents. Grantees will design at least three time-bound digital marketing interventions during the two-year project period. Examples of interventions may include, but are not limited to, launching a digital media campaign, testing specific approaches to Search engine optimization, or communicating through a new digital medium. Grantees will evaluate projects by pulling data analytics from the digital marketing tools used in the campaigns, both during and after each intervention. The evaluation of each intervention will use child support administrative data to analyze potential relationships between the analytics and child support data. Findings will be used to modify future interventions throughout the Learn, Innovate, Improve method.
Eligibility
State Title IV-D agencies or the umbrella agency or Tribal Title IV-D programs are eligible to apply. Tribal programs in the startup phase are not eligible. Applications from individuals (including sole proprietorships) and foreign entities are not eligible and will be disqualified from competitive review and from funding under this announcement.
Files
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