Washington State University Field Sports Advertising

The Department of the Army National Guard has issued a Special Notice regarding a limited competition justification for Washington State University Field Sports Advertising. This procurement involves a sole-source contract with Cougar Sports Properties for advertising placements at various Washington State University athletic venues during the 2025 season. The contract encompasses LED advertisements at six Cougar football home games and thirty basketball home games, along with permanent signage installations at Bailey Brayton Field for baseball, Lower Soccer Field for soccer, and Bohler Gym for volleyball. The 141st Base Contracting Office is managing this procurement on behalf of the National Guard Bureau. The notice was posted on August 1, 2025, with responses due by August 6, 2025.

The primary objective of this advertising initiative is to promote the Washington Air National Guard and facilitate recruitment efforts by targeting potential recruits within the Washington State University demographic. The justification for sole-source procurement is based on Cougar Sports Properties being the exclusive advertising organization for Washington State University sports venues, making them the only viable contractor for this specific requirement. The contract is structured as a firm fixed-price arrangement using Operations and Maintenance Air funding, and the contracting officer has certified the anticipated costs as fair and reasonable. This procurement falls under 41 USC 1901 as implemented in FAR 13.106-1(b)(1), which allows for solicitation from a single source. The short response timeframe of five days indicates this is likely an informational notice rather than a competitive solicitation opportunity for other contractors.