A-2 Limited Competition Justification_2025_WSU_Ad_mjb-redact..pdf

MAY 1, 2025 CUI//SP-SSEL 1 of 3MAY 1, 2025 CUI//SP-SSEL 1 of 3

CUI//SP-SSEL

JUSTIFICATION REVIEW DOCUMENT

NATIONAL GUARD BUREAU

111 South George Mason Drive Arlington, VA 22204-1373

I. OVERVIEW

a. Program/Equipment Name

Washington State University Field Sports Advertising

b. Amount (Total price/cost to include options.)

c. Authority 41 USC 1901 as implemented in FAR 13.106-1(b)(1) Soliciting from a single source.

Phone Date July 23, 2025

Phone Date

d. Technical Representative Name

e. Contracting Officer Name Matthew Berube

Title

Title Contracting Officer

Email

Email matthew.berube@us.af.mil 247-7221 July 14, 2025

Requirements Representative (If different from Technical Representative.)

Prepared by (If different from Contracting Officer.)

II. REVIEWS

I have reviewed this justification and find it adequate to support other than full and open competition.

Program Manager (If applicable.)

Program Executive Officer (When item is Program Executive Officer managed.)

Controlled by:

Controlled by:

CUI Category: SOURCE SELECTION Limited Dissemination Control: FEDCON POC: Matthew Berube 247-7221

(Populates from the I.e. Contracting Officer.)

MAY 1, 2025 CUI//SP-SSEL 2 of 3MAY 1, 2025 CUI//SP-SSEL 2 of 3

Memorandum for Record - Absence of Competition Instructions

Local Control Number NGB Control Number (if applicable)

1a. CONTRACTING ACTIVITY b. Requiring Activity c. POC 141st Base Contracting Office 141st ARW Brittany Corr

2a. NATURE OF ACTION Only one source.

b. Contract Action New Contract

c. Contract Type Firm Fixed Price

d. Fund Type O&M, Air

b. If Applicable, Estimated Price of Supplies/Services 3a. ESTIMATED TOTAL PRICE OF REQUEST (including options, if any)

4a. Name of Requirement Washington State University Field Sports Advertising

b. Description of Requirement LED ads at all Cougar football home games for the 2025 season (6 total). Permanent field level banner options are also available. These banners are located around the entire field and provide a great opportunity for in-venue and TV exposure. LED ads at all Cougar basketball home games for the 2025-26 season. Total of 30 games (MBB and WBB). Permanent Signage available at Bailey Brayton Field. WSU Baseball plays a total of about 20 home games. Permanent Signage available at the Lower Soccer Field. WSU Soccer plays a total of 10 home games during the 2025 season.

Permanent Signage available in Bohler Gym. WSU Volleyball plays a total of 11 home games during the 2025 season.

c. Demonstrate, in Detail, Why This Specific Item or Service, is the Only One That Meets Your Requirements 141st Recruiting is required to promote the Washington Air National Guard to local communities in the effort to recruit new members. To accomplish this mission, the recruiting at Universities provides information to larger identified demographic desired for recruitment. For Washington State University their advertisement organization is Cougar Sports Properties.

5a. HAS THIS BEEN PREVIOUSLY PROCURED?

Yes, details are below. No.✔

6a. AUTHORITY CITED 41 USC 1901 as implemented in FAR 13.106-1(b)(1) Soliciting from a single source.

b. Reason for Authority Cited

The source is the only source than can provide the requirement

7. POSTING REQUIREMENTS

None.

8. CONTRACTING REQUIREMENTS

a. Efforts to Obtain Competition

Cougar Sports Properties is the sole source for providing advertising for Washington State University sports venues

b. Actions to Increase Competition

To increase competition within the Washington State University space is upon the university. To increase competition in advertising within the local community recruiting can increase their advertising types and methods to include using billboards, bus advertising, and tv/radio advertising that may include the same demographic area and individuals they are attempting to recruit.

c. Market Research

Based upon market research and previous contracts for similar requirements it is common for universities to have established agreements with advertising companies to handle all of their advertisements. For Washington State University, the company the university has their agreement with is Cougar Sports Properties. They are the only company authorized to advertise with.

d. Interested Sources na

e. Other Facts na

9. REQUIRING ACTIVITY CERTIFICATION

MAY 1, 2025 CUI//SP-SSEL 3 of 3MAY 1, 2025 CUI//SP-SSEL 3 of 3

Technical and Requirements I certify that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

Name Date July 23, 2025

Phone Email b

11. APPROVAL

Contracting Officer (KO)

1. I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

2. I certify that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)

Name Date Phone Matthew Berube 509-247-7221

Email matthew.berube@us.af.mil

12. REDACTION INSTRUCTIONS

After completion and signatures, print to PDF. In Adobe, Redact items such as, but not limited to:

1. Dollar amounts.

2. Names.

3. Signatures.

4. Proprietary information.

FAR 5.401, FAR 24.1, and FAR 24.2

Title Recruiting Flight Chief

BERUBE.MATTHEW.JOSEP

H.1012942814

2025.07.31 14:32:50 -07'00'