UTSA Recruitment J&A

The Department of the Army National Guard posted a Special Notice on July 24, 2025, regarding a sole-source contract opportunity with the University of Texas at San Antonio (UTSA) for recruitment advertising services. This notice discloses a Justification and Approval (J&A) document as required by federal regulations for contracts awarded without competitive bidding. The contract is valued at $50,000 on a firm fixed-price basis and is intended to support recruitment efforts for the 149th Fighter Wing of the Texas Air National Guard. The government determined that UTSA possesses unique qualifications and access to the target recruitment audience that justify the limited competition procurement approach. This Special Notice is classified under the Advertising, Public Relations, and Related Services NAICS category (5418).

The primary objective of this contract is to execute a comprehensive marketing and advertising campaign targeting college-level students for Air National Guard recruitment. UTSA will provide an extensive advertising package utilizing multiple platforms and venues, including LED signage at campus sports facilities, customized advertisements on 20 campus buses, various on-campus activations and student events, targeted web advertisements with 150,000 guaranteed impressions, and eighteen radio game broadcasts during UTSA football season. The contract was executed by July 24, 2025, under the authority of 41 USC 1901 and FAR 13.106-1(b)(1), which permits sole-source solicitation when justified. As this is a published J&A disclosure rather than an active solicitation, interested parties should note the due date of August 8, 2026, and understand that this opportunity was awarded based on UTSA's exclusive ability to access the local college-aged recruitment target demographic through its established campus infrastructure and media channels.