U. S. Ingredient Chef Demonstration and Fest

The U.S. Embassy in Bogota seeks a contractor to design and execute a U.S. Ingredient Chef Demonstration and Fest event promoting U.S. agricultural products to Colombian hotel, restaurant, bar, institutional, and catering sector representatives, with proposals due August 24, 2026. The solicitation is unrestricted, but Colombian vendors must submit prices in Colombian Pesos; U.S. vendors may quote in USD with all prices delivered duty paid at the Embassy warehouse in Bogota. Award will go to the lowest priced technically acceptable offer; the Government may award based on initial submission without discussion.

Place of performance is Bogota, Colombia. The contract runs from September 1 through December 31, 2026, and comprises three actions. Action 1 is a cooking demonstration led by one USDA-approved culinary expert for up to 100 Colombian culinary professionals, requiring venue rental, A/V equipment including a 3x2 meter screen, three microphones, closed-circuit video, promotional materials, participant recruitment and registration, and a digital presentation. Action 2 is a U.S. Products Food Festival with ten exhibitor booths operated by USDA Cooperators targeting a minimum of 200 HRI representatives (including the 100 from Action 1), requiring venue rental, tables, chairs, a popcorn machine with supplies, promotional materials, tasting stations, and interactive digital platforms. Action 3 requires a final written report in Spanish and English within ten calendar days of project completion, including a minimum of 20 high-quality commercial trade leads, a comprehensive attendee database, photo and video coverage with English/Spanish subtitles, five social media posts for SaborUSA accounts with paid digital advertising, and findings and recommendations for future activities.

Contractor must demonstrate prior experience with U.S. agricultural stakeholders, established business operations with permanent address and telephone, a bilingual English-Spanish point of contact with Spanish as native language, evidence of managing contracts of USD $15,000 or greater, local business licenses and permits, adequate personnel and financial resources, and three relevant client references. The contractor is responsible for all venue coordination, participant recruitment and confirmation, satisfaction surveys with minimum 80 percent response rate and 70 percent satisfaction, and cold chain management of U.S. product samples. The contractor is not responsible for participant meals, catering, exhibitor travel or staffing, or recruiting participants outside Bogota. All intellectual property rights transfer to FAS Bogota/USDA. Invoicing occurs only after FAS approval of the final report. NAICS code is 722310 (Food Service Contractors); PSC is S203 (Housekeeping–Food). All contractors must register in SAM prior to award and complete the EXPRESS NDAA CERTIFICATION form regarding Section 889 telecommunications and video surveillance equipment compliance.