Social media monitoring

The United States Marine Corps is seeking a sole source contractor for comprehensive social media monitoring and media management services for the II Marine Expeditionary Force (MEF) Command Element Communication Strategy and Operations (COMMSTRAT). The procurement requires real-time monitoring capabilities across multiple media channels including online platforms, print publications, broadcast media, cable, radio, trade publications, and social media networks, with translation services for Norwegian, German, Polish, Russian, and Chinese languages. Key service requirements include providing 10 user accounts, daily news clips, unlimited access to paywalled content, full transcripts delivered within one hour of publication, social media profile management capabilities, and customizable reporting functions. The solicitation operates under NAICS code 516210 with a size standard of $47 million and is classified as unrestricted while being set aside for small businesses. The deadline for electronic quote submissions was 11:00 AM on August 28, 2025, to be sent to john.reese@usmc.mil.

This procurement is designated as a small business set-aside despite being described as a sole source acquisition, with no current contractor or incumbent specifically identified in the documentation. The contract structure includes a base period of 12 months running from September 24, 2025, through September 23, 2026, followed by four additional 12-month option periods that could extend the total contract duration through September 23, 2030. No specific award values or budget ranges are disclosed in the available documentation, though the NAICS size standard suggests the procurement could potentially reach significant dollar amounts. The services will be performed at Camp Lejeune, North Carolina, supporting the Marine Corps' communication strategy and operations requirements. The five-year potential contract duration indicates the Marine Corps is seeking a long-term partnership for sustained media monitoring and social media management capabilities.