Social Media Manager
Closed Pre-Solicitation Posted
- Solicitation number
- W911S8-26-Q-1B93
- Agency
-
MICC Joint Base Lewis-McChord
Mission and Installation Contracting Command, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541519 Other Computer Related Services
- Place of performance
- Joint Base Lewis McChord, Washington 98433, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Materiel Command Mission and Installation Contracting Command Joint Base Lewis-McChord is soliciting social media management services through a Sources Sought Notice issued on February 18, 2026, with responses due by March 4, 2026. The contractor will be responsible for managing social media presence, creating graphic design content, and maintaining audience engagement across platforms including Facebook and Instagram for I Corps at Joint Base Lewis-McChord. Key requirements include developing a social media engagement strategy within 15 business days of award, publishing daily posts on primary platforms, creating minimum two unique videos monthly, managing website content, and providing 24-hour response times for direct messages. Personnel must be U.S. citizens holding SECRET security clearances, possess bachelor's degrees in public relations, marketing, or communications, demonstrate proficiency in Adobe Creative Suite and social media platforms, and understand Army/DoD social media regulations and OPSEC requirements. Performance will be evaluated based on a 95 percent success rate standard across all deliverables, with evaluation conducted through Quality Assurance Surveillance Plans and comprehensive quality control procedures managed by the contractor.
This procurement is designated as a Total Small Business Set-aside, contingent upon receiving responses from at least two qualified small businesses; no set-aside decision has been finalized pending response evaluation. The contract base period runs from February 18, 2026 through February 17, 2027, with four optional one-year extension periods available through February 17, 2031. The target audience for the social media strategy includes military leadership, Service Members, military families, DoD civilians, and prospective employees, with particular emphasis on Generation Z ages 19-25. The contractor must achieve social media growth equal to or exceeding industry averages for comparable CONUS military facilities and maintain compliance with all statutory requirements for content moderation and removal of non-compliant comments. No budget range or award value is specified in this pre-solicitation notice, and all interested parties must be registered in the System of Award Management database to be eligible for consideration in any resultant solicitation.
Notice text
This Sources Sought Notice (SSN) is for market research purposes only and does not constitute a solicitation or commitment by the Government. The U. S. Government desires to procure these services on a Small Business Set-aside basis, provided 2 or more qualified small businesses respond to this notice. No set-aside decision has been made. Be advised that the U.S. Government will not be able to set aside this requirement if 2 or more small businesses do not respond with information to support set-aside. We encourage all small businesses, in all socio-economic categories (including 8(a), Business Development Program, Small Disadvantaged Business, Historically Underutilized Business Zone, Service-Disabled Veteran-Owned, Woman-Owned Small Business concerns) to identify their capabilities in meeting the requirement at a fair market price.
This SSN is being issued solely for information and planning purposes. It does not constitute a Request for Quote(RFQ), Request for Proposal (RFP) or promise to issue a solicitation in the future. The U.S. Government is not seeking quotes, bids, or proposals at this time and will not accept unsolicited proposals in response to this notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Not responding to this notice does not preclude participation in any future solicitation if any is issued. All interested parties must be registered in the System of Award Management (SAM) database to be eligible for consideration.
This notice is issued to solicit responses from those small business firms who have performed relevant work within the past three (3) years, have the capability to perform this type of work and would likely respond to any resultant solicitation. In response to this notice, please provide the following information:
a. Company name, Unique Entity Identifier (UEI), CAGE Code, address, Point of Contact name, current phone number (with area code) and complete email address
b. Small Business Status (Small Business, HUBZone Small Business, Service-Disabled Veteran-Owned Small Business (SDVOSB), 8(a) Small Business, Small Disadvantaged Business, Woman-Owned Small Business, Economically Disadvantaged Woman-Owned Small Business)
c. North American Industry Classification System (NAICS) Code(s) for which your company performs under Government contracts, if any. State and primary NAICS Code
d. If you are an 8(a) Small Business, please state your supporting office.
The following narrative outlines the work necessary for this requirement. Please indicate whether your firm has successfully performed Social Media and Graphic Design work in the past and whether the work was performed in-house or sub-contracted.
The Contractor shall employ social media management software, methods, and industry best practices to establish, maintain, and grow a strong, cohesive brand presence through key social media/web platforms by creating high quality content, maintaining community management, and conducting targeted digital-engagement across key platforms in accordance with (IAW) I Corps communications plan. Content includes but is not limited to: amplifying success stories; providing timely and updated information across a broad range of I Corps' and local community services and activities; introduce brand to target audiences, influencers, and stakeholders; measurably increasing brand awareness, loyalty, and recruitment; and closely monitor follower engagement. Manage the production of welcome video and detailed infographics that will become part of communications plan to make JBLM the CONUS base of choice. Please closely review paragraph 15 of the Performance Work Statement for qualifications.
Point of contact is Mr. Manuel Rosas, Contract Specialist, at manuel.e.rosas.civ@army.mil. Responses mut be received no later than the date and time outlined in this notice and shall be submitted in Microsoft Word, Adobe Portable Document (PDF) or Microsoft Excel format to Mr. Rosas. PDF files shall be searchable and shall allow the Government to copy and paste as text to another document. Responders are advised to limit file sizes to 5MB per document.
Files
| File | Type | Posted |
|---|---|---|
| I Corps PWS Social Media Services v9 Draft.pdf |
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