Social Media Advisory Services
Closed Solicitation Posted
- Solicitation number
- ROPA-25-00023
- Agency
- Office of Procurement Operations Department of Homeland Security
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541611 Administrative Management and General Management Consulting Services
- PSC
- R499 Support- Professional: Other
- Place of performance
- Washington, District of Columbia, United States
- Points of contact
-
- Paula Nusbaum paula.nusbaum@hq.dhs.gov (202) 389-6514
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Homeland Security's Office of Public Affairs is procuring Social Media Advisory Services through solicitation ROPA-25-00023, a combined synopsis/solicitation issued as a Request for Quotation. The contractor will provide comprehensive social media communication support across three key areas: content strategy development including messaging strategies and branding guidance, strategic communications involving audience identification and program effectiveness evaluation, and emergency/rapid response communication support for issues impacting public safety and homeland security. This is a commercial services procurement prepared under FAR Subpart 12.6, with the contract structured as a Firm-Fixed-Price arrangement under NAICS code 541611 for Administrative Management and General Management Consulting Services. The evaluation will be conducted under FAR 52.212-2 for commercial products and services, with award going to the responsible offeror whose conforming offer provides the most advantage to the government. The solicitation was posted on September 25, 2025, with quotations due by September 26, 2025, providing only one day for response preparation.
This procurement is designated as a total small business set-aside under NAICS 541611, which has a size standard of $24.5 million in average annual receipts. No incumbent contractors or potential award values are specified in the available documentation. The contract features a 12-month base period of performance with an estimated start date of September 30, 2025, requiring the contractor to submit monthly invoices by the 5th of each month electronically to the specified DHS email address. The place of performance is Washington, DC, supporting the Office of Public Affairs' social media communication requirements. The contractor will be required to include specific invoice details such as purchase order number, UEI number, and descriptions of services rendered as part of the monthly billing process.
Notice text
The Department of Homeland Security (DHS), Office of Public Affairs (OPA), has a requirement to obtain Social Media Advisory Services.
(i) This is a combined synopsis/solicitation for commercial services, prepared in accordance with the format in Subpart 12.6 of the FAR and as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotations are being requested and a separate written solicitation will not be issued.
(ii) The solicitation number for this requirement is ROPA-25-00023 and is being issued as a Request for Quotation (RFQ).
(iii) This combined synopsis/solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2025-05.
(iv) This procurement is a total small business set-aside. The North American Industry Classification System (NAICS) code is 541611 for Administrative Management and General Management Consulting Services, which has a size standard of $24.5 Million.
(v) The Department of Homeland Security (DHS), Office of Procurement Operations (OPO) intends to award a Firm-Fixed-Price (FFP) contract. The contract-line-item-numbers (CLIN) for this requirement are as follows:
CLIN Description
0001 Social Media Advisory Services
(vi) A description of the requirement can be found in Attachment I (Statement of Work) which will be incorporated into the awarded purchase order.
(vii) The period of performance for this purchase order is inclusive of a 12-month base period. The estimated start date is September 30, 2025.
(viii) FAR 52.212-1, Instructions to Offerors-Commercial Items (SEP 2023) applies and is incorporated into this combined synopsis/solicitation.
(ix) FAR 52.212-2, Evaluation-Commercial Products and Commercial Services (NOV 2021), applies and is incorporated as follows:
(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers are of equal importance: 1) expertise and experience in performing social media advisory services and 2) corporate experience with social media consistent with the philosophical viewpoints that are aligned with the Administration’s priorities.
Technical factors when combined, are more important than price.
(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).
(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer’s specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.
(End of provision)
(x) FAR 52.212-3, Offeror Representations and Certifications-Commercial Products and Commercial Service (MAY 2024) applies and is incorporated into this combined synopsis/solicitation.
(xi) FAR 52.212-4, Contract Terms and Conditions-Commercial Products and Commercial Service (NOV 2023) applies to this acquisition.
(xii) FAR 52.212-5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders-Commercial Products and Commercial Service (JAN 2025) applies to this acquisition.
(xiii) There are no additional contract requirements, terms, and conditions determined by the contracting officer to be necessary for this acquisition and consistent with customary commercial practices beyond what is incorporated in Attachment I (Statement of Work).
(xiv) The Defense Priorities and Allocations System (DPAS) is not applicable for this solicitation.
(xv) Quoters shall submit the following information to be considered for this opportunity: 1) Unique Entity Identifier (UEI), Business Address, Point of Contact (POC) and Email Address, 2) Confirmation that the Quoter has an active registration in SAM.gov at the time of submission, 3) description in no more than three pages the quoter’s demonstrated experience in developing effective social media strategies and content consistent with the philosophical viewpoints of the administration. Each page can cover the social media artifact (with accessible link), the challenge or context of what was developed and why, the solution/approach developed, and the impact/outcome, and 4) total firm-fixed price for CLIN 0001.
Quotes are due no later than Friday, September 26 at 5:00 PM EST and shall be emailed to the Contracting Officer, Paula Nusbaum, at Paula.Nusbaum@hq.dhs.gov.
(xvi) For information regarding the combined synopsis/solicitation, please contact the Contracting Officer at Paula.Nusbaum@hq.dhs.gov.
Attachments
| File | Type | Posted |
|---|---|---|
| ROPA-25-00023 Attachment I (Statement of Work).pdf |
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