SimilarWeb Subscription & Training (or Equal)

This solicitation requests proposals to provide the SimilarWeb website analytics monitoring platform or equivalent software to the Food and Drug Administration's Center for Tobacco Products. The contractor must provide access and technical support for at least four CTP users to track tobacco industry website metrics such as visits, sources, duration, and demographics. The contractor must meet requirements for functionality, support, and initial and ongoing training. Proposals will be evaluated based on price and technical acceptability, and award will be made to the lowest priced technically acceptable offer. Proposals are due by February 4, 2020.

This requirement has been set aside for total small business participation. The primary NAICS code is 541511 for custom computer programming and PSC code D302 for automated information systems services. The period of performance is one base year with four optional one-year extensions, and place of performance is the CTP office in Beltsville, Maryland or via webinar. The total contract value will depend on the exercise of options but is estimated at $100,000-$250,000 annually based on SimilarWeb pricing for government customers.