SAM Posting of Consolidation D&F for Marketing BPA

The Department of the Interior Departmental Offices Interior Business Center has issued a Special Notice regarding a Determination and Findings (D&F) for a consolidated Blanket Purchase Agreement (BPA) for marketing and advertising services. The notice covers a comprehensive procurement strategy for marketing, media advertisement placements, video production, and consulting services. The proposed BPA will be competed through the GSA Multiple Award Schedule, specifically under Schedule 541810 for Advertising Services. Initially considered as a Women-Owned Small Business (WOSB) set-aside, the procurement was modified to allow broader small business participation following OSDBU recommendations. The procurement aims to streamline the acquisition process for these marketing-related services across the Department of the Interior.

The primary objective of this consolidated BPA is to improve procurement efficiency and reduce administrative costs, with an estimated savings of $523,734.40 compared to standalone contracts. The solicitation will target small businesses, with market research identifying nine potentially capable contractors through Sources Sought Notices conducted in April 2024 and June 2023. The BPA is designed to support approximately four requirements per year over a five-year period, resulting in an estimated 20 call orders. Each call order is projected to be valued at approximately $2.775 million, with the procurement strategy significantly reducing the Procurement Acquisition Lead Time (PALT) from up to 180 days to less than 45 days for individual call orders. Eligible contractors must be small businesses classified under NAICS 541810 (Advertising Agencies) and able to provide comprehensive marketing and advertising services through the GSA Multiple Award Schedule. The consolidated approach aims to create a more consistent and efficient procurement process by establishing a pool of qualified small business contractors for the Department of the Interior's marketing and advertising needs.