SAF/SB Strategic Communications Support Services

Added: Nov 13, 2008 2:20 pm Modified: Nov 18, 2008 3:26 pmTrack Changes

This synopsis is issued to acknowledge the Air Force's executed award for the support on requirements for a comprehensive strategic communications plan. Specifically, the Air Force Office of Small Business Programs (SAF/SB) requires a comprehensive strategic communications plan that presents the strategic vision, mission and goals of SAF/SB to Air Force personnel and industry. The plan must promote the President's Small Business Management Agenda, the Secretary of the Air Force's Strategic Plan and the Air Force Small Business Strategic Plan. Strategies are required that will help ensure the AF reaches the 23% small business goal. The contractor will be required to furnish services to provide a strategic communications approach for SAF/SB that includes determining appropriate selection of outreach events to maximize exposure across all levels of the Air Force and business community. The approach needs to incorporate multiple media venues such as a website, publications and branding of the Air Force Small Business image; Conference support services will also be required. Businesses operating in the following North American Industry Classification System (NAICS) code of 541820 Public Relations Agencies with a size standard of $6.5M (potential sources should state their size status for the NAICS code) are encouraged to submit capability packages that demonstrate the ability to provide the services described herein. Contractors are requested to provide the contract number and point of contact for current or past contracts for same or similar services. IT IS THE GOVERNMENT'S INTENTION THAT SHOULD A SOLICITATION AND/OR CONTRACT AWARD RESULT, IT WILL BE A SMALL BUSINESS SET-ASIDE. It is anticipated a contract may be awarded with a Base Year plus two Option Year period of performance. The primary place of performance is Arlington, Virginia 22201 (National Capital Region).