SAF/PA - Social Media Monitoring and Management Tool (Amendment 0001)
Closed Solicitation Posted
Not the latest version. See the latest special notice from .
- Solicitation number
- FA701425R0048
- Agency
-
District Washington
Headquarters Air Force, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
- Place of performance
- United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Secretary of the Air Force Office of Public Affairs (SAF/PA) is procuring a comprehensive web-based social media monitoring and management tool to support communication management and media assessment functions. The solution must provide social media account management, governance workflow, monitoring and listening capabilities, assessments, analytics, and reporting across multiple platforms including Facebook, Instagram, LinkedIn, X, YouTube, Bluesky, Discord, and others. The system must support approximately 1,900 social media profiles across the Department of the Air Force with enterprise-level analytics, real-time monitoring, AI-powered sentiment analysis, and collaborative workflows for up to 60 concurrent users. Proposals will be evaluated using a Performance Price Tradeoff method where past performance is significantly more important than price, with technical approach, past performance, and pricing serving as the three evaluation factors. The solicitation has undergone multiple amendments, with the current proposal submission deadline set for August 18, 2025, at 11:00 AM EST, and a Past Performance Questionnaire due the same date.
This procurement is designated as a 100% Small Business set-aside, with the total contract value listed at $47,000,000 over the entire performance period. The contract structure includes a 12-month base period beginning September 29, 2025, followed by four one-year option periods and an additional six-month extension option, extending the total potential performance through September 2031. The solicitation documents indicate conflicting set-aside designations, with some references to Women-Owned Small Business (WOSB) and Economically Disadvantaged Women-Owned Small Business (EDWOSB) requirements alongside the Total Small Business designation. Performance will occur within the United States, supporting Air Force and Space Force social media operations with strict requirements for system reliability including no more than 10 hours of annual downtime and 24/7 customer support. The procurement is being managed by Contracting Officer David N. Warner and Contracting Specialist Alyse Whitfield from the Department of the Air Force Headquarters District Washington.
Notice text
3 versions
Update #3 · Latest ·
08/08/2025:
Attachment 1 - Instructions for Offerors has been revised to include a Past Performance Questionnaire due date of 08/18/2025. Attachment 5 - Past Performance Questionnaire has been added to the solicitation. Proposal due date has been updated to 08/18/2025 at 11:00am EST.
The Secretary of the Air Force Office of Public Affairs (SAF/PA) requires contractor support to assist in the execution of mission functions in the areas of communication management and media assessment. The contractor will be responsible for providing a web-based solution tool that provides social media account management, governance management and workflow, social media monitoring, listening and monitoring, assessments and analytics and reporting.
Update #2 ·
08/08/2025:
Attachment 1 - Instructions for Offerors has been revised to include a Past Performance Questionnaire due date of 08/13/2025. Attachment 5 - Past Performance Questionnaire has been added to the solicitation.
The Secretary of the Air Force Office of Public Affairs (SAF/PA) requires contractor support to assist in the execution of mission functions in the areas of communication management and media assessment. The contractor will be responsible for providing a web-based solution tool that provides social media account management, governance management and workflow, social media monitoring, listening and monitoring, assessments and analytics and reporting.
Update #1 ·
The Secretary of the Air Force Office of Public Affairs (SAF/PA) requires contractor support to assist in the execution of mission functions in the areas of communication management and media assessment. The contractor will be responsible for providing a web-based solution tool that provides social media account management, governance management and workflow, social media monitoring, listening and monitoring, assessments and analytics and reporting.
Files
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Notice history
| Notice | Type | Posted |
|---|---|---|
| Cancellation of FA701425R0048 - SAF/PA - Social Media Monitoring and Management Tool (Amendment 0001) | Special Notice | |
| This notice | Solicitation |
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