Rhode Island Football Club Marketing Partnership
Closed Pre-Solicitation Posted
- Solicitation number
- W50S9426QJC02
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 711211 Sports Teams and Clubs
- Place of performance
- North Kingstown, Rhode Island 02852, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard is seeking a marketing partnership with the Rhode Island Football Club at Centreville Bank Stadium in Pawtucket for a one-calendar-year engagement. The procurement encompasses comprehensive marketing and promotional services including static signage, digital advertising across 30 stadium monitors, broadcast graphic overlays, halftime sponsorship presentations, scoreboard promotions, and a military honoree recognition program. Key contract objectives require the contractor to serve as the Official Partner of Rhode Island FC, deliver one minute of LED field board inventory per 90-minute regular season home match, provide dynamic digital advertising with 10-second rotations for six minutes of exposure during games, maintain one 20-foot static field board on the west sideline, and execute eight stadium activations in high-traffic areas during the regular season. The Statement of Objectives (SOO) indicates this will be conducted as a sole source solicitation in accordance with FAR 5.101(a). The pre-solicitation notice was posted on April 14, 2026, with a deadline of April 29, 2026, though this notice is informational and not a request for quotes.
This procurement is designated as a Total Small Business set-aside, limiting competition to qualified small business entities. No incumbent contractor or award value range is specified in the available documentation. The contract will run for one full calendar year beginning upon receipt of order, with deliverables including performance during all regular season home games with broadcast exposure on NESN, ESPN+, and MyRI TV platforms. The contractor must provide all necessary personnel, equipment, materials, supervision, and quality control to execute the marketing campaign, with activation costs to be the partner's responsibility. The military honoree program represents a significant component, featuring on-field recognition of active and former military members with complimentary tickets, social media amplification, and prominent Air National Guard logo placement on game day materials.
Notice text
2 versions
Update #2 · Latest ·
In accordance with FAR 5.101(a) this is a presolicitation notice posted to the GPE, for an upcoming anticipated sole source solicitation. THIS IS NOT A REQUEST FOR QUOTES. This is an informational post as required by regulation. Below is a quick synopsis of the requirement.
A marketing partnership with the Rhode Island Football Club, utilizing their home stadium (Centreville Bank Stadium) during games and other events for one calendar year. To include large static signage in place for the whole year, Half-time presented by Air National Guard promotion, graphic overlay during tv broadcast and streaming sites, activation in high traffic areas of arena, honoring military members on field each game with national guard logo front and center, one minute of score board promotion per game, digital advertisements in rotation with other across the 30 monitors within the stadium, as well as an official partnership with the Rhode Island Football Club.
Update #1 ·
A marketing partnership with the Rhode Island Football Club, utilizing their home stadium (Centreville Bank Stadium) during games and other events for one calendar year. To include large static signage in place for the whole year, Half-time presented by Air National Guard promotion, graphic overlay during tv broadcast and streaming sites, activation in high traffic areas of arena, honoring military members on field each game with national guard logo front and center, one minute of score board promotion per game, digital advertisements in rotation with other across the 30 monitors within the stadium, as well as an official partnership with the Rhode Island Football Club.
Files
| File | Type | Posted |
|---|---|---|
| SOO - RIFC_DRAFT.pdf |
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