SOO - RIFC_DRAFT.pdf

STATEMENT OF OBJECTIVES (SOO)

FOR

Rhode Island Air National Guard (RIANG) Marketing Campaign with the Rhode Island Football Club (FC).

1.0 Purpose and Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to perform Install for the required marketing campaign, as defined in this SOO.

2.0 Background: The Recruiting and Retention office, RIANG Joint Forces Headquarters (JFHQ), requires a partnership to market the RIANG to the general public.

3.0 Period of Performance (PoP): The Period of Performance shall be one (1) calendar year after receipt of order (ARO), to be specified in the order.

3.1 Place and Performance of Installation: Place of performance will be outside of government property. Marketing will take place within Centreville Bank Stadium, at 200 Taft St, Pawtucket, RI 02860.

4.0 Performance Objectives

4.1 DESIGNATION AND USE OF MARKS

4.1.1 Air National Guard will hold the designation of Official Partner of Rhode Island FC

4.2 LED FIELD BOARDS

4.2.1 Partner to receive one (1) minutes of LED TV-visible inventory during each 90-minute regular season home match/broken into two :30 second increments

4.2.2 Exposure in-stadium and on NESN, ESPN+, and MyRI TV

4.3 IPTV DIGITAL SIGNAGE

4.3.1 Dynamic digital advertising across 30 IPTV monitors located throughout Centreville Bank Stadium

4.3.2 Displays partner creative on :10-second rotations pre-match and in-game, delivering high-frequency visibility to fans – six (6) total minutes of exposure

4.3.3 IPTV ads displayed during RIFC and non-RIFC events

4.4 STADIUM SIGNAGE

4.4.1 Partner to receive one (1) 20ft Static Field Board at all RIFC regular season home games; West Sideline location

4.5 IN-STADIUM PROMOTION

4.5.1 One (1) in-game entitlement – “Halftime presented by Air National Guard” displayed on LED Field Board during reach RIFC regular season home game

4.5.2 Opportunity to host promotion during halftime

4.6 TV BROADCAST

4.6.1 One (1) branded L Wrap Graphic overlay displayed during live game action across all RIFC regular season home games

4.6.2 Exposure on NESN, ESPN+, and MyRI TV

4.7 ACTIVATION

4.7.1 Partner to receive activation in high traffic area for eight (8) games during RIFC regular home season

4.7.2 Games to be determined and all costs of activations to be responsibility of partner

4.8 MILITARY HONOREE

4.8.1 Active or former military honoree for each match and their family receives exclusive on-field access pre-match with behind-the-scenes field experience during warm-ups

4.8.2 Honoree each match places the match ball on the USL stand

4.8.3 PA announcement + Main Videoboard introducing “Hero On The Pitch” for in-stadium spotlight during pre-game ceremonies

4.8.4 Opportunity to appear on RIFC social channels, amplifying community connection

4.8.5 Complimentary tickets for honoree and family

4.8.6 Air National Guard logo placement on game ball stand – opportunity for in-stadium, social media, and broadcast visibility