RFI#3: Marketing Analytics Dashboard Services for Air Education and Training Command
Closed Pre-Solicitation Posted
- Solicitation number
- AETCMA25RFI003
- Agency
-
Air Education and Training Command
Air Force, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541511 Custom Computer Programming Services
- PSC
- Not on record
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Air Education and Training Command (AETC) is seeking qualified vendors to design, develop, and operationalize a marketing analytics dashboard to support its recruiting objectives. This pre-solicitation notice, designated as RFI#3: Marketing Analytics Dashboard Services, falls under the Custom Computer Programming Services NAICS code 541511. The dashboard must integrate multiple data sources, provide real-time visualizations, deliver AI-driven analytical insights, ensure DoD compliance, and meet accessibility standards. Amendment 1 to the original RFI has extended the submission deadline to 10:00 AM CST on July 18, 2025, and includes answers to initial vendor questions along with the addition of a Rough Order of Magnitude (ROM) requirement. The amendment also consolidates all communications to a single workflow point of contact, and vendors are permitted to resubmit updated responses based on the new information provided.
This opportunity does not utilize any set-aside designation, making it open to all qualified vendors capable of meeting the technical requirements. The notice does not identify any incumbent contractors or provide specific award values, though the addition of the ROM requirement in Amendment 1 suggests the government is seeking cost estimates from potential vendors. No specific contract timeline or service duration is mentioned in the available documentation, and no quantities of goods are specified since this involves custom software development services. The government emphasizes that this RFI is for informational purposes only and does not obligate them to award a contract, indicating this is part of their market research phase to better understand vendor capabilities and potential costs before proceeding with a formal solicitation.
Notice text
2 versions
Update #2 · Latest ·
AETC is seeking information from qualified vendors to design, develop, and operationalize a marketing analytics dashboard to support its recruiting objectives. The dashboard must integrate multiple data sources, provide real-time visualizations, deliver AI-driven analytical insights, ensure DoD compliance, and meet accessibility standards. Amendment 1 to RFI AETCMA25RFI003, concerning Marketing Analytics Dashboard for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
Update #1 ·
AETC is seeking information from qualified vendors to design, develop, and operationalize a marketing analytics dashboard to support its recruiting objectives. The dashboard must integrate multiple data sources, provide real-time visualizations, deliver AI-driven analytical insights, ensure DoD compliance, and meet accessibility standards.
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