Request for Info (RFI) R&R Marketing SVC

The Arkansas Army National Guard is seeking marketing services support for its Recruiting and Retention Battalion through a Request for Information (RFI) to identify potential vendors. The solicitation targets comprehensive marketing services designed to generate recruitment leads and support RRB leadership, specifically focusing on non-prior service individuals aged 17-34. Interested vendors must submit a capabilities statement (maximum 3 pages), their Unique Entity Identifier (UEI), CAGE code, point of contact information, and optional past performance documentation. The RFI, posted on March 5, 2025, requires responses by March 19, 2025, with vendors encouraged to provide estimated pricing to assist with budgeting. Evaluation will likely focus on vendors' ability to meet the detailed performance work statement requirements, including digital marketing capabilities, lead generation strategies, and marketing campaign execution.

The opportunity is set aside for total small businesses within the Marketing Consulting Services NAICS category (541613). The contract period runs from March 1, 2025, through September 30, 2025, with a planned marketing budget of $25,000 for media placements. Key performance objectives include developing marketing strategies targeting 10,000 non-prior service contacts and 5,000 current/IRR members, managing 44 recruiting location listings across 60+ online directories, and providing social media support with 5 posts per week. The contractor must also implement a digital asset management system with 1TB storage, create landing pages and digital business cards, and deliver monthly performance reports. Two in-person training sessions at ARARNG headquarters and monthly online consulting are required, with all work to be performed offsite and deliverables submitted electronically to the Marketing NCOIC.