R708--Radio Ads for Suicide Prevention

DEPARTMENT OF VETERANS AFFAIRS

VETERANS HEALTH ADMINISTRATION

July 8, 2022

SPECIAL NOTICE NOTICE OF INTENT TO SOLE-SOURCE

WCSX 94.7 FM Suicide Prevention Radio Advertising and Stone Soup Outreach Promotion

36C25022Q0789

The Ann Arbor VA Medical Center (AAVA) requires Suicide Prevention Radio Advertising as part of Stone Soup Outreach Promotion. Required services include:

75 Dedicated on-air promotional messages

Logo and message Special thanks to the VA Ann Arbor Medical Center on the dedicated Stone Soup page at www.wcsx.com

Inclusion in targeted social media campaign (200,000 imps targeting Veterans in September)

Opportunity to be onsite at the Stone Soup Event for outreach on September 8, 2022

One on-air interview with Ann Arbor VA Medical Center representative in The AM show

On air commercial schedule in September highlighting Suicide Prevention services to veterans

Commercial advertising will include 145 commercials to be run during the following broadcast schedule:

Flight: 08/29/2022 09-30-2022:

25 airings Monday Friday 6:00 a.m. 10:00 a.m.

30 airings Monday Friday 10:00 a.m. 3:00 p.m.

25 airings Monday Friday 3:00 p.m. 7:00 p.m.

30 airings Monday Friday 7:00 p.m. 12 midnight

35 airings Monday Sunday 6:00 a.m. 12 midnight

Additionally, AAVA will receive approximately 200,000 social media impressions targeting the southeast Michigan Veteran population via WCSX s social media platforms.

The proposed dates in which the commercials will air for the entire campaign are the weeks of 8/29/2022 through 9/26/2022. Dates are subject to adjustment depending on contract award.

Reporting requirements:

The contractor will provide analysis to include end of flight reports of the exact times the ads aired on WCSX. And the number of social media impressions provided on their platforms. Contractor must have the ability to track and report this data.

Network Contracting Office (NCO) 10 intends to issue a sole-source solicitation to Beasley Media Group (BMG), 55 William T. Morrissey Boulevard, Dorchester, MA 02125, requesting Suicide Prevention Radio Advertising as part of the Stone Soup Outreach Promotion. BMG s station, WCSX is the exclusive radio station providing the Stone Soup Outreach Promotion, and has sole authority to administer the required services listed in the SOW. As such, this procurement is being conducted in accordance with FAR 6.302-1(a)(2), Only one responsible source and no other supplies or services will satisfy agency requirements. The NAICS code for this procurement is 515111, and the Small Business Administration Size Standard is $35.0 Million.

This notice of intent to is not a request for competitive quotes. No solicitation document is available and telephone requests will not be accepted. However, any responsible source who believes it is capable of meeting the requirements may submit a quotation, which may be considered by the agency, only if received by the closing date and time of this notice. Any response to this notice must show clear and convincing evidence that the responding company can meet the requirements of the Government. Responses received will be evaluated; however, a determination by the Government not to compete the proposed procurement based upon responses received to this notice is solely within the discretion of the Government.

Email-only responses to this notice are due on or before Monday, July 18, 2022, at 10:00 a.m., Eastern Time, to Jeanne Ortiz, Contract Specialist, via email at jeanne.ortiz@va.gov.