R701 - USA Hockey Advertising with NRC
Closed Solicitation Posted
- Solicitation number
- N0018925QZ104
- Agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 611620 Sports and Recreation Instruction
- PSC
- R701 Support- Management: Advertising
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center Norfolk is seeking advertising and outreach services from USA Hockey, Inc. for the Navy Recruiting Command (NRC). This sole-source solicitation is designed to support Navy recruiting efforts by leveraging USA Hockey's extensive membership and event platforms. The contract includes advertising opportunities such as dasher board placements at national championships, full-page magazine ads, dedicated email communications to USA Hockey's membership, and a dasher board placement during the 2026 All-American Game. The solicitation, identified as N0018925QZ104, is being conducted using Simplified Acquisition Procedures under FAR Parts 12 and 13. The solicitation is open from January 8, 2025, with responses due by 12:00 PM EST on January 13, 2025, and an anticipated award date of January 16, 2024.
The contract is not set aside for any specific business category and is targeted specifically at USA Hockey, Inc. (CAGE: 76Q61). The period of performance will run from February 1, 2025, through January 30, 2026, with services primarily delivered through USA Hockey's existing platforms and events. The advertising package includes exposure to approximately 660,000 USA Hockey members, with magazine circulation of 450,000 and potential TV viewership of over 100,000 during the All-American Game broadcast on NHL Network. The contract will be a firm fixed-price arrangement, with performance anticipated to occur at the contractor's facility. Interested parties must be registered in the System for Award Management (SAM) database and can submit quotes via email to the specified government contact. The North American Industry Classification System (NAICS) code for this opportunity is 611620, with a small business standard of 9 million dollars.
Notice text
This is a COMBINED SYNOPSIS/SOLICITATION for commercial items prepared in accordance with the information in FAR Subpart 12.603, using Simplified Acquisition Procedures (SAP) found at FAR 13.106-1(b)(1)(i) as supplemented with the additional information included in this notice. This announcement constitutes the only solicitation; a written solicitation will not be issued. PAPER COPIES OF THIS SOLICITATION WILL NOT BE AVAILABLE. This combined synopsis/solicitation SHALL be posted to both the System for Award Management (SAM) (https://www.sam.gov/) and the Navy Electronic Commerce Online (NECO) website (https://www.neco.navy.mil/).
This is a Request for Quotation (RFQ). The solicitation number is N0018925QZ104.
The proposed contract action is for commercial SERVICES as outlined in the below CLIN. The North American Industry Classification System (NAICS) code is 611620 and the Small Business Standard is 9 (millions of dollars). This solicitation documents and incorporates provisions and clauses in effect through FAC 2025-02 and DFARS Change Notice 12/18/2024. It is the responsibility of the contractor to be familiar with the applicable clauses and provisions. The clauses may be accessed in full text at the following websites:
https://www.acquisition.gov/browse/index/far
https://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk - Pentagon Directorate intends to solicit - on behalf of Navy Recruiting Command (NRC) - a sole source effort with Vendor: USA Hockey, Inc (CAGE: 76Q61).
The proposed acquisition is for services for which the Government intends to solicit and negotiate with USA Hockey, Inc. under the authority of FAR part 13 and FAR part 12. NRC intends to acquire services to support the US Navy recruiting opportunities and outreach venues to reach the USA Hockey fields in college and precollege students and professionals - which are solely available from USA Hockey, Inc (CAGE: 76Q61).
This action will result in a Firm Fixed Price contract.
The proposed contract action is for services for which the Government intends to solicit and negotiate with only one source, USA Hockey, Inc (CAGE: 76Q61), IAW FAR 13.106(b)(1). As previously stated, the required services have been determined to be only available from a single source, USA Hockey, Inc.
Interested persons may submit a capability statement by the specified response date.
This notice of intent is not a request for quotes from any source other than USA Hockey, Inc (CAGE: 76Q61). However, the Government will consider information received by the specified response date. Information received as a result of this notice of intent will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed procurement action based upon responses received is solely within the discretion of the Government. The Government will not pay for information submitted in response to this notice.
Line Items/Quantity/Unit of Issue:
CLIN 0001 - USA Hockey Advertising NRC - 1 Each
Delivery information:
Delivery POC: (Government points of contact to be determined prior to award.)
Performance/Delivery: Performance is anticipated to occur at contractor facility unless otherwise specified in the Performance work Statement (PWS).
The period of performance is 01 February 2025 through 30 January 2026.
Responsibility and Inspection: FOB Destination applies.
The Requirements Statement: See Section B of attachment for complete details.
High School, Youth, and Girls National Championship
One (1) camera-visible dasher board at each host site for the duration of each High School, Youth, and Girls National Championship tournament.
One (1) full-page program ad in the 2025 National Championship Program distributed to all sites
One (1) in-game advertisement feature during each championship game of the High School, Youth and Girls National Championships. Feature may include the NAVY Warrior Challenge logo or text highlighting the NAVY Warrior Challenge.
Logo or text will feature a click-through to the NAVY Warrior Challenge webpage or other mutually agreed upon URL.
USA Hockey Magazine Exposure
Two (2) full-page ads in a print issue of USA Hockey Magazine during the Term
450,000 circulation per issue - 1.5 Million impressions per issue
Direct Member Email Access
One (1) dedicated email to USA Hockey membership. Emails can include special offers, informational purposes, etc. The NAVY Warrior Challenge will have the ability to segment USA Hockey membership for each dedicated email or send to the entire USA Hockey membership. In 2023-2024, USA Hockey membership was roughly 660K.
Email messaging and creative will be developed by The NAVY Warrior Challenge and is subject to USA Hockey approval.
USA Hockey will be responsible for sending dedicated emails.
2026 All-American Game
The NAVY Warrior Challenge will receive (1) camera-visible dasher board in USA Hockey Arena during the nationally broadcast, 2026 All-American Game (January - Plymouth, MI)
Game nationally broadcast on NHL Network with estimated tv viewership of over
100k with footage picked up and used throughout the year for NHL entry-draft coverage
Clauses and Provisions: See attached solicitation.
Additional contract requirements, terms, and conditions determined by the contracting officer to be necessary for this acquisition are provided in the attached documentation.
System for Award Management (SAM). Quoters must be registered in the SAM database to be considered for award.
Registration is free and can be completed on-line at http://www.sam.gov/
This solicitation will be open from 08 January 2025 until 12:00 PM EST on 13 January 2025.
It is anticipated that only USA Hockey, Inc (CAGE: 76Q61) is eligible for award consideration under this solicitation.
All quotes should be submitted via email to Jeremiah Simpson, who can be reached at jeremiah.s.simpson3.civ@us.navy.mil. Acceptable formats for any quote attachments include PDF, or Microsoft Word or Excel.
The anticipated award date is Thursday, 16 January 2024.
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