R426--media outreach
Closed Pre-Solicitation Posted
- Solicitation number
- 36C24225Q0198
- Agency
-
Veterans Integrated Service Network 2
Veterans Health Administration, Department of Veterans Affairs
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 516110 Radio Broadcasting Stations
- Place of performance
- Department of Veterans Affairs Samuel S. Stratton VA Medical Center Albany, New York 12208, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Veterans Affairs' Veterans Health Administration, specifically the Stratton VAMC in Albany, NY, is seeking a broadcast media company to provide comprehensive media outreach services across upstate New York and Vermont border counties. The primary objective is to enhance communication and engagement with veteran populations through local radio station broadcasts and web presence, targeting audiences aged 25 and older in the Capital District and Southern Adirondacks regions. Interested contractors must demonstrate capability in delivering commercial spots across multiple radio formats (Talk Show, Classic Rock, Sports, and Country) during specific drive times, with a dedicated VA webpage and robust media coverage. The Request for Information (RFI) solicitation number 36C24225Q0198 requires potential vendors to submit a detailed Expression of Interest by December 22, 2024, at 10:00 AM Eastern Time, including specific documentation such as capability statements, DUNS number, SAM UEI number, and social-economic status. Evaluation will focus on firms' ability to provide comprehensive media outreach that maximizes reach to VA target audiences across the specified geographic area.
The procurement falls under NAICS category 516110 (Radio Broadcasting Stations) and PSC R426 (Support-Professional Communications), with no specific set-aside designation. The contract period of performance is scheduled from March 1, 2025, through February 28, 2026, with potential for four additional option years. Contractors must provide radio coverage with a minimum 50,000W licensed power output and commit to producing 26-250 commercial spots while assisting with copy production and facilitating 1-10 veteran-focused events annually. All media content will require prior approval from the Albany VAMC Office of Public Affairs. While specific award values are not explicitly stated, the requirement encompasses extensive media coverage across 20 counties, including Albany, Columbia, Clinton, Delaware, Essex, and surrounding regions. Interested firms are advised that this RFI is not a formal solicitation, and any future contract opportunities will be posted separately on SAM.gov.
Notice text
Introduction Stratton VAMC s mission is to provide world class healthcare for veterans in the capital region and upstate New York.
Background /Objective The Stratton VAMC, Albany NY Public Affairs office is looking to procure a contract with a broadcast company that provides effective communications via local radio stations broadcast and web presence that maximizes reach to VA target audiences in Albany VAMC s catchment area, which includes Albany, Columbia, Clinton, Delaware, Essex, Franklin, Fulton, Greene, Hamilton, Montgomery, Otsego, Rensselaer, Saratoga, Schenectady, Schoharie, Sullivan, Ulster, Warren, Washington, and Washington Counties prospectively, with particular interest in the general Capitol Region and Southern Adirondacks to include: Albany, Columbia, Fulton, Greene, Montgomery, Rensselaer, Schenectady, Schoharie, Saratoga, Washington, and VT border areas of Bennington and Berkshire Counties.
Files
| File | Type | Posted |
|---|---|---|
| P01 SOW -RFI 36C24225Q0198.pdf | ||
| 36C24225Q0198.docx | DOCX document | |
| RFI-DESCRIPTION 36C24225Q0198.pdf |
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