OKANG Recruiting Advertisement Services

This Posting is to declare the intent of the Oklahoma Air National Guard to solicit and award through GSA Advantage for Advertisement Services with a Small Business Set Aside. RFQ1321058

Performance Work Statement

The Oklahoma Air National Guard Recruiting office is purchasing the services of an advertisement agency in order to promote awareness and support recruiting efforts of the Oklahoma Air National Guard (OKANG). The advertising timeframe is September 2018 through Sept 2019. This will include coordinating the production, installation, and removal of all advertising mediums to include, but not limited to banners, outside wall graphics, floor graphics, standees, sky banners, print media, digital media, external space rental on busses etc....

REQUIREMENTS:

The advertising agency will work directly with the OKANG Recruiting office to coordinate the following advertising request on behalf of the OKANG Recruiting Office.

Locations: Vendor must provide advertisement in the following locations with the following companies:

•a. Lawton, OK - Lawton Area Transit System

•b. Oklahoma - Oklahoma Living Magazine

•c. Lawton, Ok - Lawton Mall

•d. Norman, OK - OU Daily

•e. Oklahoma - Mustang Times

•f. Oklahoma - The Gayly

•g. Oklahoma City, OK - Quail Springs Mall

•h. Norman, OK - Sooner Mall

1.2 Timeline: advertisements must run continuously for a period of up to12 months as soon as the vendor is able to manufacture and install the approved artwork sent by the OKANG Recruiting and Retention Office. Advertising timelines for each advertisement request is listed below:

•a. Lawton Area Transit System - 12 consecutive months

•b. Oklahoma Living Magazine

• i. Print Media - published twice within the 12 month timeframe

• ii. Online media - 12 consecutive months

•c. Lawton Mall - 12 consecutive months

•d. OU Daily

• i. Print Media - published four times within the 12 month timeframe

• ii. Online media - 12 consecutive months

•e. Mustang Times - 12 consecutive months

•f. The Gayly - 12 consecutive months

•g. Quail Springs Mall - 12 consecutive months

•h. Sooner Mall - 12 consecutive months

•1.3 Size: The preferred advertisement sizes for each request is listed below:

•a. Lawton Area Transit System - external advertisements are approximately 108"x96", Full Wrap Bumper to Bumper. Please list proposed bus advertisements sizes for each bus route in submitted proposal packages.

•b. Oklahoma Living Magazine

• iii. Print Media: Back inside cover

• iv. Online media: premium rectangle (270 x 347 pixels)

•c. Lawton Mall

• i. Banner: (8'x4'), dual sided

• ii. Outside Wall Graphic: 79"x69"

• iii. Floor Graphic: 3'x3'

•d. OU Daily

• i. Print Media: full page ad

• ii. Online media: ½ page

•e. Mustang Times

• i. Print Media: ¼ page

•f. The Gayly

• i. Print Media: full page

•g. Quail Springs Mall

• i. Standees: 6'6"H x 3'W

• ii. SkyBanner: 8'H x14'W, dual sided

•h. Sooner Mall

• i. Standees: 6'6"H x 3'W

• ii. SkyBanner: 8'H x14'W, dual sided

1.4 Artwork: The OKANG will be the sole provider of all graphics and artwork. The production, installation, and maintenance of the advertisements will be the responsibly of the vendor. Consulting or marketing services aimed at assisting with the creation of the artwork are not part of this acquisition.

1.5 Proof of completion: the vendor must provide proof that the advertising requests have been erected in each location in Oklahoma. Pictures must be submitted to the OKANG that provide evidence advertising requests being installed at the beginning of the advertising campaign and removed at the end of the advertising campaign.

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