Notice of Intent to Sole Source: Recruiting & Retention Display Space – 2026 CMA Fest
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- W50S9726PA001
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W50S9726PA002 Federal contract award
- Awardee
- C2Rl Engineering, Inc.
- NAICS code
- 711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Tennessee 37217, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Tennessee Air National Guard intends to award a sole-source contract to the Country Music Association, Inc. for premium exhibit and sponsorship space at CMA Fest 2026 in Nashville, Tennessee, scheduled for June 3–8, 2026.
The CMA holds exclusive proprietary rights to license booth space, branding, and sponsorship opportunities at the event and is the sole owner and producer of CMA Fest. No other vendor or promoter is authorized to provide official exhibit space within the festival grounds, making the CMA the only source reasonably available to satisfy the Government's requirement for a direct recruiting and retention presence at this specific event. The requirement includes premium booth space within the official festival footprint, sponsorship rights to utilize CMA Fest branding for recruiting purposes, and access to festival attendees for lead generation and community engagement.
A contract was awarded on June 3, 2026, under contract number W50S9726PA002. The notice was posted May 13, 2026, and included a statement that responsible sources could submit capability statements, proposals, or quotations in accordance with FAR 5.207(c)(16), with the Government retaining discretion to conduct a competitive procurement based on responses received.
Notice text
Description of Requirement
The Tennessee Air National Guard (TN ANG) Recruiting and Retention office requires a high-visibility marketing and exhibit presence at the 2026 CMA Fest in Nashville, TN, scheduled for June 3-8, 2026.
The requirement includes:
-
Premium exhibit/booth space within the official festival footprint.
-
Official sponsorship rights to utilize CMA Fest branding for recruiting purposes.
-
Access to festival attendees for lead generation and community engagement.
Justification for Sole Source
The Government intends to negotiate a sole-source contract with the Country Music Association, Inc. (CMA).
The CMA is the sole owner and producer of "CMA Fest." They hold the exclusive proprietary rights to license booth space, branding, and sponsorship opportunities associated with the event. No other vendor or promoter is authorized to provide official exhibit space within the restricted festival grounds. Consequently, the CMA is the only source reasonably available to satisfy the government’s requirement for a direct presence at this specific event.
Response Instructions
This is not a request for competitive proposals. However, in accordance with FAR 5.207(c)(16), all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency.
Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.
Awarded contract W50S9726PA002 to unknown vendor for unknown amount on 2026-06-03.
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