Nielsen Media
Closed Special Notice Posted
- Solicitation number
- HQ051625QE072
- Agency
-
Defense Media Activity
Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Place of performance
- Riverside, California 92518, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Defense Media Activity has issued a Special Notice regarding a sole-source contract award to Nielsen Media Research for software licensing and support services. This procurement is a follow-on to an existing agreement and involves Nielsen's "NNTV" and "NLTV" software solutions. The contract structure includes one base year with four option years, covering the period from September 29, 2025, through September 28, 2030. The notice is classified under NAICS code 541910 for Marketing Research and Public Opinion Polling and PSC code R422 for professional market research support services. The posting indicates this is a continuation of an established vendor relationship with Nielsen Media Research.
The primary objective of this Special Notice is to provide transparency regarding the government's intent to award a sole-source contract for specialized software licensing and support services that support media research capabilities. Interested parties have until September 3, 2025, at 4:00 PM EST to submit written responses or objections to the proposed sole-source procurement approach. The procurement is justified under FAR 6.302-1 as having "only one responsible source" for the required services. The contract will be structured as a firm fixed-price award with an anticipated award date no later than September 30, 2025. This procurement appears to support the American Forces Network's mission of providing entertainment and information programming to Department of Defense personnel stationed overseas and their families, though the specific software applications suggest a focus on television audience measurement and research capabilities.
Notice text
Nielsen Media Research is follow-on to an existing software licensing and support agreement between Nielsen Media Research and AFN-BC. The vendor shall provide software licensing and support agreement for Nielsen’s “NNTV” and “NLTV” software for one base year with four options years from 29 September 2025 to 28 September 2030.
Files
| File | Type | Posted |
|---|---|---|
| C2. Notice of Intent to Award Sole Source.pdf |
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