NFHS Sponsorship WY ARNG Award

JUSTIFICATION AND APPROVAL
JUSTIFICATION FOR OTHER THAN FULL AND OPEN COMPETITION
ONLY ONE RESPONSIBLE SOURCE (SOLE SOURCE)

5 October 2015

1. REQUIRING ACTIVITY/CONTRACTING ACTIVITY: The requiring activity is the Wyoming Army National Guard Recruiting and Retention Office located in Cheyenne, WY 82009. The contracting Activity is the USPFO for Wyoming Purchasing and Contracting department located in Cheyenne, WY 82009.

2. NATURE/DESCRIPTION OF CONTRACT ACTION: This is a sole source action to be awarded as a Purchase Order with firm fixed pricing to 2080 Media, Inc., 2835 Brandywine RD, STE 102, Atlanta, GA, 30341.

3. DESCRIPTION OF REQUIRED SUPPLIES/SERVICES: The proposed procurement is for the WY ARNG's corporate sponsorship of the National Federation of State High School Associations (NFHS) for the 2015-2016 school year. The contract was awarded to 2080 Media, Inc dba Play On Sport. 2080 Media Inc. is the sports media company that manages the advertisements and sponsorships for the NFHS.

4. IDENTIFICATION OF AUTHORITY: The statutory authority permitting other than full and open competition is 10 U.S.C. 2304(c)(1), Only one responsible source and no other supplies or services will satisfy agency requirements, as implemented by FAR 6.302-1. The content of this Justification and Approval is written in accordance with FAR 6.303-2.

5. CONTRACTOR'S UNIQUE QUALIFICATIONS OR NATURE OF ACQUISITION: The NFHS is the sole national high schools activities association. The NFHS and 2080 Media, Inc. offer streaming online coverage of Wyoming high school activities across the state. The NFHS is the only organization the recruiting and retention office could contract with to sponsor such coverage. The corporate sponsorship gives the recruiting and retention office advertisements that air during the streaming coverage.

6. DESCRIPTION OF EFFORTS MADE TO ENSURE THAT OFFERS ARE SOLICITED FROM AS MANY SOURCES AS PRACTICABLE: This acquisition was placed on FBO from 8/27/15 - 9/5/15 as a "Sources Sought" posting and zero sources were identified (Solicitation #W912L3-15-T-0011).

7. FAIR AND REASONABLE COST: The price has determined to be fair and reasonable by comparing sponsorships rates for Wyoming compared to the rates paid by other states.

8. MARKET SURVEY: FBO Announcement was issued looking for other sources that can supply an item capable of meeting the government's need.

9. LIST OF SOURCES THAT EXPRESSED INTEREST: No sources expressed interest nor responded to the FBO Announcement.

10. This agency will continue to use FBO and market research to seek sources who are capable of offering similar marketing services.

11. By my signature below I certify that this justification is accurate and complete to the best of my knowledge and belief.

//SIGNED//
Klinton C. Holscher
Wyoming USPFO Contract Specialist