National Tobacco Educational Campaign

Contractor shall conduct detailed formative research, both qualitative and quantitative at various stages during the campaign to document program requirements, collect consumer-based data, segment audiences, and develop, test, and refine campaign messages for target audiences.  The Contractor shall develop strategic creative materials for all media including broadcast, print, outdoor and digital platforms for both national and regional placement.  The Contractor shall develop and deliver campaign messages to a wide range of audience size and types, specifically at risk and underserved populations.  Targeted media shall be purchased for dissemination of advertisements on television, radio, print, and out-of-home channels, and digital/social media platforms.  The Contractor shall conduct appropriate proactive media relations strategies to help support the overall campaign and will also be responsible for partnership database development and maintenance.  The Contractor shall recommend, develop, test, implement, and maintain interactive, mobile, digital, and new strategies and channels including novel social media tools and e-partnerships.

This requirement is not set-aside for small business.  All responsible sources may submit a proposal, which shall be considered by the agency.  The scheduled proposal due date will be approximately thirty (30) days after the posting of the solicitation.  The solicitation will be made available through the internet at Http:/www.fedbizopps.gov.   Any amendments issued to the solicitation will also be made at the same website.